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Green Mountain Coffee Roasters Inc. (GMCR): Today's Featured Consumer Goods Winner

Green Mountain Coffee Roasters (GMCR) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.1%. By the end of trading, Green Mountain Coffee Roasters rose 56 cents (3.1%) to $18.82 on average volume. Throughout the day, 5.5 million shares of Green Mountain Coffee Roasters exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in a price between $17.80-$19.30 after having opened the day at $18.40 as compared to the previous trading day's close of $18.26. Other companies within the Consumer Goods sector that increased today were: ATC Venture Group (ATC), up 26.4%, Resolute Forest Products (RFP), up 19.6%, Rogers Corporation (ROG), up 13.6%, and Coldwater Creek (CWTR), up 10.6%.

Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffee maker business. Green Mountain Coffee Roasters has a market cap of $2.83 billion and is part of the food & beverage industry. The company has a P/E ratio of 8.7, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 59.3% year to date as of the close of trading on Tuesday. Currently there are six analysts that rate Green Mountain Coffee Roasters a buy, one analyst rates it a sell, and six rate it a hold.

TheStreet Ratings rates Green Mountain Coffee Roasters as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the stock has had a generally disappointing performance in the past year.

On the negative front, True Religion Apparel (TRLG), down 16.5%, Meritor (MTOR), down 9.6%, Heelys (HLYS), down 6.7%, and Tumi Holdings (TUMI), down 4.7%, were all laggards within the consumer goods sector with Energizer Holdings (ENR) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods (IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods (SZK).

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