A moment ago, I touched on Harley-Davidson's retail sales growth, and we, again, gained market share in the U.S. in the second quarter. We also continue to make progress at reaching new customer groups. One of our goals is to grow faster -- to grow sales faster to outreach customers than to core riders, and I'm pleased to report that in each of the past 3 quarters, we've done just that. And as we've noted previously, we are the U.S. market share leader among outreach customers, defined as young adults, women, African-American and Hispanic riders, a position we've held for the past 4 years.
So clearly, our products and the unique Harley-Davidson experience exert a powerful pull for many different groups of riders, and not just in the U.S., but around the world. We continue to deliver on our commitment to bring Harley-Davidson experience to more locations internationally. Since the beginning of the year, 12 new Harley-Davidson dealerships have opened in international markets, including Croatia, Russia, Taiwan, Poland and China. And while we are pleased with the progress in these and many areas of -- other areas of our operations, we're also being cautious in our expectations for retail in the back half of the year given the economic uncertainty in many markets. Dealer retail sales in a number of Eurozone countries in particular are reflecting the effects of the economic challenges. So we will continue to keep a close watch on those conditions.
This August is our kickoff for a year of epic experiences to celebrate our 110th anniversary. We've got 2 crews of riders heading out at the same time starting next week who will be blogging and sharing their adventures with their GoPro cameras. The first is a group of young athletes who have never been into Sturgis Motorcycle Rally, and they will be riding from Seattle to the Black Hills. Simultaneously, on the opposite side of the world, our Chief Marketing Officer, Mark-Hans Richer, and Asia Pacific Managing Director, Dave Foley, are celebrating with an amazing ride across Tibet, along with some of our new Chinese dealers. And anyone can go along on both of these epic 110th experiences through the online world of social networks at h-d.com/110. Later this month, we're expecting a record number of Harley-Davidson dealers and staff from around the globe to gather in Milwaukee for our annual summer dealer meeting. The summer meeting is always a great time to connect with dealers, share our plans for the business and have some fun.
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