A moment ago, I touched on Harley-Davidson's retail sales growth, and we, again, gained market share in the U.S. in the second quarter. We also continue to make progress at reaching new customer groups. One of our goals is to grow faster -- to grow sales faster to outreach customers than to core riders, and I'm pleased to report that in each of the past 3 quarters, we've done just that. And as we've noted previously, we are the U.S. market share leader among outreach customers, defined as young adults, women, African-American and Hispanic riders, a position we've held for the past 4 years.So clearly, our products and the unique Harley-Davidson experience exert a powerful pull for many different groups of riders, and not just in the U.S., but around the world. We continue to deliver on our commitment to bring Harley-Davidson experience to more locations internationally. Since the beginning of the year, 12 new Harley-Davidson dealerships have opened in international markets, including Croatia, Russia, Taiwan, Poland and China. And while we are pleased with the progress in these and many areas of -- other areas of our operations, we're also being cautious in our expectations for retail in the back half of the year given the economic uncertainty in many markets. Dealer retail sales in a number of Eurozone countries in particular are reflecting the effects of the economic challenges. So we will continue to keep a close watch on those conditions.
Harley-Davidson Management Discusses Q2 2012 Results - Earnings Call Transcript
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