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BlackArrow Announces Availability Of New Multiplatform Subscriber Information Service For Addressable Advertising

BlackArrow will be demonstrating its SIS as part of the BlackArrow Advanced Advertising System at the CableLabs ® Summer Conference, August 5-8 in Keystone, Colo. The conference is open only to CableLabs members and vendor participants.

About The BlackArrow Advanced Advertising SystemThe BlackArrow Advanced Advertising System is used by service providers such as Comcast, Rogers Communications and Time Warner Cable to manage the technological complexities and business issues associated with advanced advertising across multiplatform pay-TV environments. For pay TV service providers, the BlackArrow Distributor Suite offers a central, open, standards-based platform for managing placement opportunities, business rules and ad policies, and for controlling real-time ad routing and return path data aggregation. The BlackArrow Campaign Suite enables ad sales and marketing organizations to define, manage and monetize multiplatform advertising campaigns. The BlackArrow SIS enables service providers to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising to the appropriate audience. For content providers, the BlackArrow Business Suite offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights and asset metadata.

About BlackArrow, Inc. BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures , NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc. CableLabs®, is a mark of Cable Television Laboratories, Inc. All other trademarks are property of their respective owners.

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