This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

A Key Question About Apple's iPhone 5

NEW YORK ( TheStreet) -- Forget pregnancy. Let's talk what to expect when you're expecting an iPhone.

iMore, followed by AllThingsD and Bloomberg, reported that Apple (AAPL - Get Report) was planning to release the iPhone5 on Sept. 12, though as in all things Apple, there was still, even in simple declarations of what was to come, total uncertainty.

AllThingsD, for example, wrote that Apple hasn't announced the Sept. 12 event to unveil the new iPhone "but it's definitely planning one." The Web site then adds curiously that Apple was planning an event for the week of Sept. 9 "with Wednesday being the date on which it will likely be held. And while we haven't yet confirmed the event's focus, history suggests it will indeed be the new iPhone."

Uh, OK. So the iPhone5 is definitely coming on Sept. 12, unless, uh, it's not.

Assuming it is, the consensus is for a larger screen and thinner body, design advances to better compete against Samsung. Most of the media can probably be forgiven for focusing on these design changes. To date, they have been what matters in the $220 billion smartphone business.

But Samsung is gaining traction by anticipating Apple's annual new product releases and heading them off with more frequent product innovations.

Assuming the iPhone is released in six weeks, traders need to look at the new features, but also see whether Apple is making any moves toward accelerating its product cycles. Few in the media are focusing on this now, but Bloomberg did a good job of at least mentioning the issue:

"While Apple's strategy has been to release a single smartphone each year, Samsung has become the world's leading handset maker by putting out several devices a year in a range of sizes and prices."

Look for innovations on Sept. 12 ... or whenever. But also look for any indications of a quickened pace in future product introductions.

At the time of publication, the author had no positions in stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.

For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.

Fuchs appreciates your feedback; click here to send him an email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $132.70 0.04%
FB $81.42 -0.60%
GOOG $554.79 -0.10%
YHOO $44.47 0.25%
TSLA $233.78 0.96%

Markets

DOW 18,090.18 +52.21 0.29%
S&P 500 2,110.93 +2.01 0.10%
NASDAQ 5,058.6310 -1.6150 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs