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TheStreet Open House

Polaris Debuts 2013 ORV And Motorcycle Product Lines

Stocks in this article: PII

Bearing the most heralded name and market share leadership in all-terrain vehicles, the Sportsman line again provides an incredible variety of features and functions to satisfy the needs of all ATV riders, spanning Polaris’ Premium, 2-Up and Value offerings, with a dozen unique models.

Polaris enhanced its best-selling Youth lineup for 2013, again offering five models based upon the Specialty Vehicle Institute of America’s (SVIA) Youth ATV categories. Polaris continues to be a leader in rider safety and ensuring that young riders have all-terrain vehicles that are the right size and outfitted with the proper safety features to make riding a fun, and safe, pastime for all ages.

On-Road Vehicle Division

Long-known as the leader in developing the best off-road vehicles, Polaris has brought an innovative perspective to the on-road vehicle market since the first Victory motorcycles rolled off the assembly line. Polaris has since redefined consumer expectations for on-road vehicles. Model year 2013 is no different. Victory Motorcycles again leads the way with an exciting lineup of bikes that offer superior performance and style. Joining Victory in this year’s lineup is the first offering from Indian Motorcycle since Polaris purchased the legendary brand last summer.

Victory Motorcycles®

“For the past year, Victory confidently challenged consumers with one simple phrase, ‘Ride One and You’ll Own One,’” said Steve Menneto, vice president of motorcycles for Polaris. “Now we’re taking that challenge a step further. We’re crushing outdated expectations of how an American motorcycle should look and perform. Our latest bikes promise to deliver a riding experience that will help riders enjoy the ride as they never have before.”

In concert with model year 2013, Victory is unveiling a new, modern logo that reflects the bold attitude of Victory bikes and Victory riders. The brand also is redefining how it looks at its lineup, now categorizing bikes in three distinct segments – cruisers, baggers and touring – to provide customers exactly what they want from their Victory motorcycle.

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