Burn Announces Unique Creative Fusion Of Electronic Music And Street Art (Photo: Business Wire)

Igniting the fusion of electronic music and street art, in a collaboration the likes of which has never been seen before, burn, a leading energy drink from The Coca-Cola Company, is bringing together - GRAMMY® award-winning DJ and producer David Guetta and Los Angeles-based Filmmaker and critically acclaimed Pop Artist Mr Brainwash.

Burn Announces Unique Creative Fusion Of Electronic Music And Street Art (Photo: Business Wire)

Mr Brainwash aka Thierry Guetta, together with boutique agency Deviant Ventures and What A Music, will be collaborating with David Guetta to film the star’s new music video. The video for Guetta’s new track ‘Metropolis’, which he has produced with up and coming producer Nicky Romero will be filmed at an event taking place at a yet to be disclosed location in London on Wednesday August 1, 2012. During the shoot, Guetta will be going back to his roots, playing a two hour set inspired by the days of his old-school warehouse raves.

Mr Brainwash aka Thierry Guetta, together with boutique agency Deviant Ventures and What A Music, will be collaborating with David Guetta to film the star’s new music video.

David Guetta says, “I’ve recently set up my own label, Jack Back Records, which is back to my roots -- creating pure electronic club beats. I worked with Nicky on the first track Metropolis; he’s a hot young talent and we bounce creative ideas together and experiment with new sounds. It is really cool to be given the opportunity to push the boundaries and try something new with the music video, too. Street art is a big passion of mine; there are a lot of parallels between our cultures. I met Thierry many years ago. I was being followed around Paris by this crazy guy who wouldn't stop filming me. Then, by chance, I saw his film Exit Through The Gift Shop and realized it was the same person. I tracked him down and we came up with the idea to collaborate then to our amazement, burn agreed to back it. He’s been filming non-stop for 20 years and has some unbelievable never-been-seen footage. The clip for Metropolis will feature art from a number of artists, directed by Mr Brainwash. We both hijacked the system for our love of art; I have no idea how it will turn out but it is going to be a crazy ride.”

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