Now let me share some of the operating numbers behind the financial numbers. These are the metrics that drive our current business model forward. Let’s start with sales activity. You will recall that in the first quarter Cardtronics delivered record sales activity on behalf of our shareholders. We closed three major deals in three countries adding more than 2,000 ATMs to the Cardtronics fleet of owned ATMs.One of the attractive aspects of the Cardtronics business model is that the sale and installation is just the beginning of our profit-generating journey after the placement of the ATM kind of the branding opportunity and the second quarter is a record quarter for signing branding deals for Cardtronics. We signed branding deals for over 1700 ATMs in the US and Canada across a mix of new clients and current branding clients. Five major financial institutions are part of the mix. Let me break those down.
Cardtronics' CEO Discusses Q2 2012 Results - Earnings Call Transcript
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