This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Facebook Below $20? Let The Apple Bidding Begin

NEW YORK ( TheStreet) -- For as great a concept as social media giant Facebook (FB - Get Report) is, the stock has failed to generate the support that all sound fundamental businesses enjoy. As of this writing, Facebook shares have fallen as low as $21.79, with no meaningful signs of slowing down.

The question now is, can it hold $20? If not, I think it is safe to predict that all hell might break loose. Should it lose that psychological support level, rattled investors will likely punish the stock further to $15.

However, pundits might ask, will that be so bad for a company that has been as vilified as Facebook? The better question is, why now?

I ask because while the stock immediately dropped after its recent earnings report, it was not as drastic a drop as what it now occurring almost one week later. Facebook did report what I would consider respectable numbers, including better-than-expected revenue as well as an increase in active monthly users.

However, it seems that investors are unable to stomach what appears to be slowing revenue growth, a concern I believe Google (GOOG) has had a lot to do with over the past couple of months.

Is what we are now witnessing an overreaction? Does a slight deceleration in revenue justify the punishment that Facebook is taking at this point?

I would think so, particularly when projected revenue growth was broadly understood as the reason for the high valuation in the first place. So where is the bottom for the stock?

Also, if the stock continues to drop, what is to stop acquisition talks from dominating media outlets? It goes without saying that one of the first names mentioned will be Apple (AAPL - Get Report), especially after reports of "broken talks" with Twitter.

Although Apple's disinterest in a social media acquisition continues to be mentioned, there is no question that the right price would certainly spark some interest. Apple has nothing to lose, especially when Facebook reports 500 million of its users are on mobile.

Imagine what that might mean for iPhone and iPad sales. What's more, do you suppose Apple would have a problem with monetization? Not likely! From that standpoint, Apple's potential to offer immediate returns to businesses from the standpoint of targeted advertising becomes enormous.

So as Facebook's stock continues to drop, it is answering the question the bears have always wondered: What exactly is so special about social media?

At the time of publication, the author was long AAPL and held no position in any of the other stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Richard Saintvilus is a private investor with an information technology and engineering background and has been investing and trading for over 15 years. He employs conservative strategies in assessing equities and appraising value while minimizing downside risk. His decisions are based in part on management, growth prospects, return on equity and price-to-earnings as well as macroeconomic factors. He is an investor who seeks opportunities whether on the long or short side and believes in changing positions as information changes.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $117.52 7.90%
GOOG $691.20 -2.10%
TSLA $247.54 -1.60%
YHOO $36.58 -1.00%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs