During the second quarter, we made progress in many of these areas. Let me highlight a few of our recent successes. First, innovation remains the corner stone in all aspects of our business at Zebra. Our enabling technologies and range of services are helping customers address real business needs and improve visibility within their supply chains. Our commitment to innovation is perhaps most visible in product development.
During the second quarter, we were very excited to introduce the ZT200 series of tabletop printers. This new platform highlights how we are delivering greater value to our customers, while also leveraging our enhanced R&D process to significantly increase the cadence of new product introductions.
The ZT200 is the second Zebra printer family using a common platform, from which we now offer five printer models to meet the range of customer performance and value needs, engineered for easy maintenance, setup and operation. The new design is optimized for using constraint spaces, another important customer benefit.
This new platform also incorporates Zebra's latest electronic architecture, which enables customers to more easily integrate, manage and maintain the printers. Our new operating system (Link OS) is the significant advancement that enables Zebra to more efficiently design and develop new products. With minimal modification, we will incorporate this system in future printer products to drive greater efficiencies in engineering and improved performance across our product line.Customers have responded enthusiastically to the ZT200 and orders have well exceeded initial build plans. This series of printers is part of a total eight printer products introduced in the first half of this year and we remain on track to introduce at least 12 new printer products in 2012. Second, our expansion into high growth markets took a major lead forward with the LaserBand acquisition. LaserBand provides Zebra an outstanding position in healthcare with a broad range of industry-leading high-margin laser and thermal wristbanding products. It makes Zebra more relevant to hospitals, regardless of their preference for wristband printing technology. LaserBand adds to their already positive momentum we have build with our Zebra HC100 wristband printer and other enabling solutions. Read the rest of this transcript for free on seekingalpha.com
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