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Jcpenney Unveils First Shops Just In Time For Back-To-School

Taking Arizona to a Whole New State

The Original Arizona Jean Co. has been a popular back-to-school brand for decades, and now jcpenney customers can shop an all-new assortment of fashion denim and apparel in dedicated Arizona Shops for guys and juniors. The entire Arizona line has been completely reinvented with better quality fabrics, including updated prints, washes and stitching details inherent to this heritage brand. With jcpenney's Fair and Square™ pricing, customers will find fashion essentials of the season at incredible value every day, such as Arizona skinny jeans starting at $17.

September Shops: Liz Claiborne, IZOD and jcp

Renovations continue as stores prepare to unveil the second wave of Shops opening Sept. 1 for Liz Claiborne®, IZOD® and the introduction of jcp – a new private brand dedicated to high-quality fashion basics. The Shops rollout, planned through 2014, is just one way jcpenney is working to create an unforgettable store experience that will make customers love shopping again.

Look Good, Feel Good, Do Good

Customers shopping jcpenney in August will also have the opportunity to round up their purchases to the nearest whole dollar, donating the difference to benefit Boys & Girls Clubs of America and 4-H who jointly serve over 10 million children a year. The donations collected through jcpenney's charitable giving program, jcp cares, will make it possible for more children to participate in life-enriching afterschool programs in communities across the country. Additionally, jcpenney will donate a dollar, up to $50,000, for every student that receives a free haircut on Aug. 1.

For additional information, including press releases, downloadable images and b-roll, visit www.jcpmediaroom.com.

About jcpenney:

More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

jcpenney media relations Ann Marie Bishop and Sarah Holland(972)431.3400 - jcpcorpcomm@jcpenney.com

SOURCE jcpenney

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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