FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.
For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000. In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 under the leadership of FOX News Chairman & CEO Roger Ailes and is now available in more than 60 million homes in major markets across the United States. Owned by News Corp, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at http://www.foxbusiness.com.
For more information, please go to www.foxbusiness.com/mediarelations.
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