By now, it's clear that Netflix deserves credit for the success
has seen licensing the streaming service past seasons of shows such as
The Walking Dead
. Both companies acknowledge that many viewers decided to tune into the current seasons of these shows after discovering them on Netflix.
I'm not necessarily one for anecdote, but I do believe in synchronicity. Over the weekend, I discovered a show I never knew existed --
, the FX show starring comedian Louie C. K. I am blowing through the first two seasons and plan to watch the current run on FX. I would guess, independent of my experience, thousands (maybe millions?) of others have had the same experience.
There are those words again -
set the discovery trend in music. Netflix likely just stumbled upon the phenomenon in video. But more power to them. Now they just have to leverage their ability to be a discovery service in more ways than one.
Netflix must also continue to do a better job creating an
for its users. It's Reed Hastings' task to envision ways to make that happen. As I have rarely questioned his status as a visionary, I have confidence he will get it done.
Netflix, whether it admits it openly or not, has moved away from the strategy it invented -- buying up any and all streaming content a programmer is willing to sell. That's pretty much what
is: a poorly focused smorgasbord of random content. I subscribe to both services and that's my experience.
I plan to give NFLX another several weeks to settle into another range. Once it does -- and that could quite possibly be closer to or even below $50 -- I intend to get long the stock via a buy-write strategy using weekly and/or monthly calls.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.