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Carbonite Empowers Its Resellers To Leverage Leading Online Backup Brand

BOSTON, July 30, 2012 /PRNewswire/ -- CompTIA Breakaway, Las Vegas -- Carbonite, Inc. (NASDAQ: CARB), a leading provider of online backup solutions for consumers and small to medium sized businesses, is building on its commitment to the channel by helping its online backup resellers leverage the powerful Carbonite brand. The newly launched Carbonite Reseller Program now features a Resource Center with a range of co-marketing and training materials for its Authorized Carbonite Resellers to work with.

(Logo: http://photos.prnewswire.com/prnh/20120124/NE40289LOGO )

"We launched the new Carbonite Reseller Program in June to help resellers deliver easy-to-use and affordable online backup to their small business and consumer clients. With hundreds of new Authorized Resellers onboarded since the launch, we're very excited by the positive response from the reseller community," said David Hauser, director of channel programs for Carbonite. "Carbonite is an industry leader with customers in more than 100 countries; our brand is synonymous with easy-to-use, affordable and reliable online backup solutions around the world. By providing our resellers with the materials that help them sell Carbonite, they can extend their brand with ours to expand their marketing impact."

The Carbonite Reseller Resource Center is easily accessible online within the Carbonite Reseller Dashboard and offers valuable, helpful educational and marketing tools, sales collateral, co-branded email templates and product guides to build a reseller's book of business. The Resource Center features three sections of materials – "For You," "For Your Prospects" and "For New & Existing Customers" – to help resellers easily locate information for any part of their sales cycle. Carbonite will continue to add materials to the Resource Center to support its online backup resellers in selling cloud backup to their clients.

Resellers Building Their Business with CarboniteThe new Carbonite Reseller program was launched just one month ago and is already receiving positive feedback from Carbonite Resellers. David Charron, President of Compusult, Inc., a small business consulting firm in Southwest Harbor, Maine stated, "I use lots of reseller portals, and Carbonite's new reseller dashboard is by far the best. I have become so jaded from the others that I just assumed it was going to be a challenge to use Carbonite's, but it actually makes sense and is easy to use.  I'm really loving the product – it blows away the competitors."

"We were recently burned when one of our client's critical database files were accidentally deleted.  To make matters worse, we then discovered that the network backups had not been working – no one knew the client's tapes were full.  Now, we will start pushing Carbonite Online Backup to more of our clients and we will be putting a link on our web page as a preferred service," said Ed Jaworski, Partner at SMB Partners, LLC, which serves small businesses in Massachusetts. "I can tell my clients that with Carbonite, 'Just set it and forget it – you're protected.' Plus, I've even been saved by the remote access feature myself, when I needed to retrieve a file I left back on my office computer while at a client's site."

Carbonite Reseller Program OverviewThe Carbonite Reseller Program is designed to help its online backup resellers grow their businesses by providing even more value to their clients with data protection and disaster recovery services. The program delivers flexible account management tools for its resellers, and arms them with secure, affordable cloud backup that is easy to deploy and to manage for their clients – so they can focus on their sales and ultimately build their book of business.

With the Carbonite Reseller Program, cloud backup resellers can offer Carbonite's complete line of Home and Business solutions – which includes Home, HomePlus and HomePremier for home or home office users, and Business and BusinessPremier for small business users. The full range of solutions gives Carbonite online backup resellers options to best meet their clients' varied needs, from one computer to more than one hundred. Additionally, with Carbonite's anytime, anywhere access, resellers can provide their clients with a more complete cloud solution that ensures they have access to their protected content from any internet-connected device.

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