DAYTONA BEACH, Fla., July 30, 2012 /PRNewswire/ -- International Speedway Corporation ("ISC") (Nasdaq: ISCA), the leader in major motorsports entertainment, is working with American Tower Corporation ("American Tower") and Corning Cable Systems LLC ("Corning"), part of Corning Incorporated's (NYSE: GLW) Telecommunications segment, to design and install fiber optic cable networks supporting the deployment of distributed antenna systems ("DAS") at 12 of ISC's major motorsports facilities.
"We are committed to enhancing the fan experience at all of our major motorsports facilities to better grow ISC's business," stated ISC's Vice President, Multi-Channel Marketing and Chief Information Officer, Craig Neeb. "Our customers want greater ability to communicate using their wireless devices when they attend our events. We too want the ability to connect with these customers as they enter our motorsport facilities with timely information to enhance their event day experience."
Under the terms of the agreement, American Tower will design and install DAS and other wireless infrastructure solutions at ISC's motorsports facilities to enhance wireless signal strength and distribute radio capacity for customer use and general track operations during events. Corning will be responsible for designing and installing a state-of-the-art fiber optic cable network to support the DAS networks, as well as other facility requirements.Mr. Neeb continued, "To effectively do this, we must have the communication foundation capable of connecting with the hundreds of thousands of fans that attend our events and are in close proximity to each other. Large venues, such as our major motorsports facilities, have a challenge in delivering the necessary radio frequency requirements. American Tower has the experience and proven solutions to help us overcome these challenges and enhance the fan experience at our facilities." American Tower was selected for its customized wireless infrastructure solutions that support wireless coverage and capacity. Corning provides ISC the most cost-efficient and effective solution, and has a long-term relationship dating back to the 1980s through shared ownership of ISC's Watkins Glen International.