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Zebra Technologies Extends Independent Software Vendor (ISV) Programme Benefits

BOURNE END, England, July 30, 2012 /PRNewswire/ --

ISV Programme launches Opportunity Introduction and Validation initiatives to foster development of innovative solutions

Zebra Technologies Corporation (NASDAQ: ZBRA), a recognised global leader in technologies that extend real-time visibility into business operations, today announced major additions to its Independent Software Vendor (ISV) Partner Programme. Zebra's ISV programme now includes two additional benefits designed to foster stronger and more innovative partnerships between Zebra and the ISV partner community.

The two new elements, named the 'Opportunity Introduction' and 'Validation' programmes, aim to refresh part of Zebra's overall PartnersFirst channel programme with a support package allowing partners that work with, but do not sell Zebra products to easily integrate its products into their applications, providing a complete solution.

Zebra's technical validation element helps customers to easily identify Zebra ISV Partner solutions that have been tested and demonstrated to work with Zebra products. Based on industry best practices, the programme offers registered ISV partners a framework to verify the interoperability of their software applications and offers direct access to Zebra testing specialists.  

Once the ISV partner has successfully completed the validation process they can then market and sell their application with the tested Zebra products as a 'Zebra validated solution', providing market differentiation and added customer confidence.

In addition to the Validation programme, Zebra partners can also access the Zebra ISV Opportunity Registration Programme, designed to incentivise ISV partners who introduce and recommend Zebra printers to their potential customers.  The programme provides Zebra with greater visibility into demand and inventory planning and technical integration requirements and rewards the ISV with marketing funds for future demand generation efforts.

"The new programme additions highlight the value Zebra places on the ISV's role in developing new technology solutions and collaborating on solutions that deliver customer value," said Chris Ayres, EMEA ISV Programme Manager at Zebra. "We are confident that combined with the existing technical, marketing and channel benefits of the ISV programme, these new incentives will help our partners to quickly and easily integrate our products into their applications."

Sysdev Mobile Computing is one of the first ISVs to have taken advantage of the new programme benefits. "The ISV Programme has made it even easier for us to work with Zebra and we have undertaken mutually beneficial activities since becoming members, including a successful road show event. We welcome these additional benefits, which clearly show Zebra's commitment to the ISV Programme and the ISV members," said Steven Nieuwstraten, International Sales Manager, Sysdev Mobile Computing.

To learn more about Zebra's ISV programme or the validation element of the programme, please visit and

About Zebra Technologies

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