This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Forget Valuation, It's A Numbers Game: Wall Street's Rules, Part 4

Stocks in this article: AAPL RIMM FB GOOG AMZN

NEW YORK ( TheStreet) -- I've received quite a bit of criticism over the past couple of weeks for some pretty bold earnings predictions -- some of which were colorfully described by one reader as randomly "throwing (you know what) to the wall to see if it sticks."

It was much more sophisticated than that -- or at least I think so. However, I do realize that sentiment is often derived from the source of an existing bias. In other words, I'm a bum in the minds of those who disagree with my stock picks and a genius to those with whom I agree, regardless of outcome. Nevertheless, making the call is what it's all about.

More Than Just Being Right or Wrong

In the first part of this series, we talked about the importance of making investment decisions more about the bottom line and less about perpetuating the "rules of investing," or the sometimes unspoken myths that qualify your status as an investor but yield little in the way of results.

In the second part, we looked at the myths surrounding portfolio diversification, while the third part reminded us that, on Wall Street, it is true that a sucker is born every minute. In this article, we are going to look at the importance of understanding a company's business and, at times, focusing less on valuation.

The Game of Numbers

I argue that if investors truly understand the underlying business, being "near-term right or wrong" won't matter as much, which proved exactly the case last week.

Nothing on Wall Street is more exciting in my opinion than earnings season. I love this time of year because it reminds me of school. It's called "reporting period" because this is when companies put their records on the line and are issued passing or failing grades.

In a similar fashion, it gives me, as an analyst, an opportunity to make a buy or sell call on the assumption that a report will either be positive, negative or materially inconsequential.

The perfect example is Apple's (AAPL) disappointing earnings results, which prompted Apple bears and Research in Motion (RIMM) bulls to start dancing in the streets.

But if truth be told, did one quarter actually change the company's narrative? Not really. Instead, it was a game of numbers where what was expected was disconnected from what the company produced, which was both 20% revenue and earnings-per-share growth.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs