ACTIVE Network (NYSE: ACTV)
, today announced a strategic partnership that will see them collectively launch an integrated event registration and fundraising tool for UK charities, aimed at helping event managers sell out their events and maximize fundraising, with zero up-front costs.
Data from JustGiving shows that organized event fundraising continues to grow as a source of income for charities in the UK, with the number of organized events registered on JustGiving increasing seven-fold over the past five years to over 1,600
events. Over the same period, fundraiser participation in organized events has doubled
. Yet currently, research suggests just six in ten large charities manage registration for these events online
Zarine Kharas, CEO of JustGiving, commented, “When we ask charities what they’d like to be able to do using JustGiving, online event registration consistently ranks as one of the top requests. The strategic partnership with ACTIVE Network will mean that online event registration and fundraising will soon be an integrated process. By bringing together our market leading expertise in fundraising and event management, we hope to revolutionize the way charities and companies manage and grow their event fundraising.”
The new tool will allow event participants to sign up for an event online in minutes, pay securely and begin fundraising immediately. It will allow charities, companies and event managers to coordinate and manage their event registration and marketing online, with the option to build in automatic fundraising page creation for each event participant. Organizations granted advance access to trial the new solution in its early phase include, Barnado’s, Brighton Marathon, KPMG and Maggie’s Centres. Phase one of the launch is planned in the UK starting in Autumn 2012.
“ACTIVE Network and JustGiving’s tool has been very beneficial for the Brighton Marathon, which has ambitious fundraising goals,” said Tom Naylor, Event Director for Brighton Marathon. “We’re already seeing a considerable increase in the number of fundraising pages created compared to last year.”