Reliance MediaWorks Joins Digital Domain Media Group’s 3D Technology Licensing Program
Digital Domain Media Group (NYSE: DDMG) announced today that Reliance MediaWorks, an Indian film and entertainment services company and a member of the Reliance Group, has joined DDMG’s 3D technology licensing program. Through its licensing of DDMG’s technology, Reliance MediaWorks will leverage processes patented by DDMG to provide stereo 3D conversion services to feature films. Reliance MediaWorks, also Digital Domain’s preferred visual effects production partner in London and Mumbai, joins Prime Focus World and Samsung Electronics Co., Ltd, who have also licensed DDMG’s 3D technology for 2D-3D conversion services and consumer electronics respectively.
Through its wholly owned subsidiary, the Digital Domain Stereo Group, DDMG owns the six U.S. patents that represent the original commercially feasible computerized process for converting 2-dimensional filmed imagery into 3-dimensional stereoscopic imagery. The DDSG patents provide fundamental coverage of any modern 2D to 3D conversion process. The patents principally involve rotoscoping (i.e., computerized, semi-automatic and semi-automatic conversion with roto), and relate to any conversion process that includes horizontal image displacement / transform. Beginning with its license to Samsung Electronics in late 2011, DDMG made its patent portfolio available to select companies in the broader industry through a studio-friendly licensing program.
“We have made clear our view that, while down-line technologies are certainly important, the current 3D feature film businesses is principally dependent on image capture and image creation, either the proprietary technology of native 3D camera pioneers, such as the Cameron Pace Group, or the 3D stereoscopic conversion pioneers of In-Three/Digital Domain,” commented John Textor, chairman and CEO of Digital Domain Media Group, “We continue to be pleased with our new licensing efforts as important global companies, such as Samsung and Reliance, recognize the value of our invention. We look forward to an increasing financial participation in the growing 3D industry that we helped to create.”
About Reliance MediaWorks LtdReliance MediaWorks Limited is a film and entertainment services company and a member of the Reliance Group.
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