About SuperMedia
SuperMedia
Inc. (NASDAQ: SPMD) helps small and medium-sized businesses grow through
effective local marketing solutions across print, online, mobile and
social media. SuperMedia provides a full range of solutions including:
the award-winning
SuperGuarantee®
program,
Superpages®
directories, published for Verizon®, FairPoint® and Frontier®,
Superpages.com®,
EveryCarListed.com®,
Superpages
for your mobile and
Superpages
direct mail products. For more information, visit
www.supermedia.com.
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SuperMedia Inc.
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Consolidated Statements of Comprehensive Income
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Reported (GAAP)
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Six Months Ended June 30, 2012 Compared to Six Months Ended June
30, 2011
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(dollars in millions, except per share amounts)
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6 Mos. Ended
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6 Mos. Ended
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Unaudited
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6/30/12
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6/30/11
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% Change
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|
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Operating Revenue
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$
|
712
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|
$
|
859
|
|
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|
(17.1
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)
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|
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|
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Operating Expense
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|
|
|
|
|
|
|
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Selling
|
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178
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|
228
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(21.9
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)
|
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Cost of sales (exclusive of depreciation and amortization)
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170
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|
|
|
216
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(21.3
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)
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General and administrative
|
|
|
74
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|
118
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|
(37.3
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)
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Depreciation and amortization
|
|
|
80
|
|
|
|
88
|
|
|
|
(9.1
|
)
|
|
Total Operating Expense
|
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|
502
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|
|
|
650
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|
|
|
(22.8
|
)
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|
|
|
|
|
|
|
|
|
|
|
Operating Income
|
|
|
210
|
|
|
|
209
|
|
|
|
0.5
|
|
|
Interest expense, net
|
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|
89
|
|
|
|
114
|
|
|
|
(21.9
|
)
|
|
Income Before Reorganization Items, Gains on Early
|
|
|
|
|
|
|
Extinguishment of Debt and Provision for Income Taxes
|
|
|
121
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|
|
|
95
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|
|
|
27.4
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|
|
|
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|
|
|
|
Reorganization items
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|
-
|
|
|
|
(1
|
)
|
|
|
(100.0
|
)
|
|
Gains on early extinguishment of debt
|
|
|
51
|
|
|
|
-
|
|
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NM
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Income Before Provision for Income Taxes
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|
172
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|
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|
94
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|
|
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83.0
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Provision for income taxes
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|
46
|
|
|
|
35
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|
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31.4
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|
|
Net Income
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$
|
126
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$
|
59
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|
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113.6
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Basic and Diluted Earnings per Common Share
(1)
(2)
(3)
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$
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8.08
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$
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3.79
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113.2
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Basic and diluted weighted-average common shares outstanding
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15.3
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|
|
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15.1
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|
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Comprehensive Income
|
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|
|
|
|
|
|
|
|
Net Income
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$
|
126
|
|
|
$
|
59
|
|
|
|
113.6
|
|
|
Adjustments for pension and post-employment benefits, net of tax
(4)
|
|
|
173
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|
|
|
3
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NM
|
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|
Total Comprehensive Income
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$
|
299
|
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$
|
62
|
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NM
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|
Notes:
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(1)
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Equity based awards granted had no impact on the calculation of
diluted earnings per common share.
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(2)
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Net income allocated to participating securities (unvested
restricted stock awards) which are eligible to receive dividend
equivalents is excluded from the calculation of EPS. The amount
excluded from earnings per common share was $3 million and $2
million for the six months ended June 30, 2012 and 2011,
respectively.
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(3)
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Basic and diluted earnings per common share for the six months
ended June 30, 2012 includes a correction of a calculation error
that was previously reported for the three months ended March 31,
2012. The corrected basic and diluted earnings per common share
for the three months ended March 31, 2012 was $3.97 as opposed to
$3.92 previously reported.
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(4)
|
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Adjustments for pension and post-employment benefits, net of tax
of $173 million includes a gain of $164 million associated with
certain amendments to the Company's post-employment health care
and life insurance benefit plans.
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Schedule A
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SuperMedia Inc.
|
|
Consolidated Statements of Comprehensive Income
|
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|
|
|
|
|
|
|
|
|
|
Reported (GAAP)
|
|
Three Months Ended June 30, 2012 Compared to Three Months Ended
June 30, 2011
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(dollars in millions, except per share amounts)
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|
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|
|
3 Mos. Ended
|
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|
3 Mos. Ended
|
|
|
|
|
Unaudited
|
|
6/30/12
|
|
|
6/30/11
|
|
|
% Change
|
|
|
|
|
|
|
|
|
|
|
|
Operating Revenue
|
|
$
|
349
|
|
|
$
|
421
|
|
|
|
(17.1
|
)
|
|
|
|
|
|
|
|
|
|
|
|
Operating Expense
|
|
|
|
|
|
|
|
|
|
Selling
|
|
|
88
|
|
|
|
112
|
|
|
|
(21.4
|
)
|
|
Cost of sales (exclusive of depreciation and amortization)
|
|
|
84
|
|
|
|
106
|
|
|
|
(20.8
|
)
|
|
General and administrative
|
|
|
33
|
|
|
|
53
|
|
|
|
(37.7
|
)
|
|
Depreciation and amortization
|
|
|
40
|
|
|
|
44
|
|
|
|
(9.1
|
)
|
|
Total Operating Expense
|
|
|
245
|
|
|
|
315
|
|
|
|
(22.2
|
)
|
|
|
|
|
|
|
|
|
|
|
|
Operating Income
|
|
|
104
|
|
|
|
106
|
|
|
|
(1.9
|
)
|
|
Interest expense, net
|
|
|
43
|
|
|
|
57
|
|
|
|
(24.6
|
)
|
|
Income Before Reorganization Items, Gains on Early
|
|
|
|
|
|
|
Extinguishment of Debt and Provision for Income Taxes
|
|
|
61
|
|
|
|
49
|
|
|
|
24.5
|
|
|
|
|
|
|
|
|
|
|
|
|
Reorganization items
|
|
|
-
|
|
|
|
(1
|
)
|
|
|
(100.0
|
)
|
|
Gains on early extinguishment of debt
|
|
|
23
|
|
|
|
-
|
|
|
|
NM
|
|
|
Income Before Provision for Income Taxes
|
|
|
84
|
|
|
|
48
|
|
|
|
75.0
|
|
|
Provision for income taxes
|
|
|
20
|
|
|
|
19
|
|
|
|
5.3
|
|
|
Net Income
|
|
$
|
64
|
|
|
$
|
29
|
|
|
|
120.7
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic and Diluted Earnings per Common Share
(1)
(2)
|
|
$
|
4.11
|
|
|
$
|
1.89
|
|
|
|
117.5
|
|
|
Basic and diluted weighted-average common shares outstanding
|
|
|
15.3
|
|
|
|
15.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Comprehensive Income
|
|
|
|
|
|
|
|
|
|
Net Income
|
|
$
|
64
|
|
|
$
|
29
|
|
|
|
120.7
|
|
|
Adjustments for pension and post-employment benefits, net of tax
(3)
|
|
|
173
|
|
|
|
5
|
|
|
|
NM
|
|
|
Total Comprehensive Income
|
|
$
|
237
|
|
|
$
|
34
|
|
|
|
NM
|
|
|
Notes:
|
|
|
|
|
|
(1)
|
|
Equity based awards granted had no impact on the calculation of
diluted earnings per common share.
|
|
|
|
|
|
(2)
|
|
Net income allocated to participating securities (unvested
restricted stock awards) which are eligible to receive dividend
equivalents is excluded from the calculation of EPS. The amount
excluded from earnings per common share for the three months ended
June 30, 2012 and June 30, 2011 was $1 million for both periods.
|
|
|
|
|
|
(3)
|
|
Adjustments for pension and post-employment benefits, net of tax
of $173 million includes a gain of $164 million associated with
certain amendments to the Company's post-employment health care
and life insurance benefit plans.
|
|
|
|
|
|
|
|
|
|
Schedule B
|
|
|
|
|
|
|
|
SuperMedia Inc.
|
|
Reconciliation of Non-GAAP Measures
|
|
|
|
|
|
|
|
|
Six Months Ended June 30, 2012 and 2011
|
|
|
|
(dollars in millions)
|
|
|
|
|
|
|
|
|
Unaudited
|
|
6 Mos. Ended6/30/12
|
|
|
6 Mos. Ended6/30/11
|
|
|
|
|
|
|
|
|
Net Income - GAAP
|
|
$
|
126
|
|
|
|
$
|
59
|
|
|
Add/subtract non-operating items:
|
|
|
|
|
|
|
Provision for income taxes
|
|
|
46
|
|
|
|
|
35
|
|
|
Interest expense, net
|
|
|
89
|
|
|
|
|
114
|
|
|
Reorganization items
(7)
|
|
|
-
|
|
|
|
|
1
|
|
|
Gains on early extinguishment of debt
(6)
|
|
|
(51
|
)
|
|
|
|
-
|
|
|
Operating Income
|
|
|
210
|
|
|
|
|
209
|
|
|
Depreciation and amortization
|
|
|
80
|
|
|
|
|
88
|
|
|
EBITDA (non-GAAP)
(1)
|
|
|
290
|
|
|
|
|
297
|
|
|
|
|
|
|
|
|
|
Adjustments:
|
|
|
|
|
|
|
Severance costs
(5)
|
|
|
2
|
|
|
|
|
9
|
|
|
Adjusted EBITDA (non-GAAP)
(2)
|
|
$
|
292
|
|
|
|
$
|
306
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating Revenue
|
|
$
|
712
|
|
|
|
$
|
859
|
|
|
|
|
|
|
|
|
|
Operating Income margin
(3)
|
|
|
29.5
|
%
|
|
|
|
24.3
|
%
|
|
Impact of depreciation and amortization
|
|
|
11.2
|
%
|
|
|
|
10.3
|
%
|
|
EBITDA margin (non-GAAP)
(4)
|
|
|
40.7
|
%
|
|
|
|
34.6
|
%
|
|
Impact of adjustments
|
|
|
0.3
|
%
|
|
|
|
1.0
|
%
|
|
Adjusted EBITDA margin (non-GAAP)
(4)
|
|
|
41.0
|
%
|
|
|
|
35.6
|
%
|
|
Notes:
|
|
|
|
|
|
(1)
|
|
EBITDA is a non-GAAP measure that represents earnings before
interest, taxes, gains on early extinguishment of debt,
depreciation and amortization.
|
|
|
|
|
|
(2)
|
|
Adjusted EBITDA is a non-GAAP measure that adjusts EBITDA for
certain unique costs including severance costs.
|
|
|
|
|
|
(3)
|
|
Operating Income margin is calculated by dividing Operating Income
by Operating Revenue.
|
|
|
|
|
|
(4)
|
|
EBITDA and Adjusted EBITDA margin is calculated by dividing EBITDA
and Adjusted EBITDA by Operating Revenue.
|
|
|
|
|
|
(5)
|
|
Severance costs are associated with headcount reductions.
|
|
|
|
|
|
(6)
|
|
Gains on early extinguishment of debt represents the gains
associated with the purchase of a portion of the Company's debt
below par value.
|
|
|
|
|
|
(7)
|
|
Reorganization items represent charges that are directly
associated with the process of reorganizing the business under
Chapter 11 of the United States Bankruptcy Code.
|
|
|
|
|
|
|
|
|
|
Schedule C
|
|
|
|
|
|
|
|
SuperMedia Inc.
|
|
Reconciliation of Non-GAAP Measures
|
|
|
|
|
|
|
|
|
Three Months Ended June 30, 2012 and 2011
|
|
|
|
(dollars in millions)
|
|
|
|
|
|
|
|
|
Unaudited
|
|
3 Mos. Ended6/30/12
|
|
|
3 Mos. Ended6/30/11
|
|
|
|
|
|
|
|
|
Net Income - GAAP
|
|
$
|
64
|
|
|
|
$
|
29
|
|
|
Add/subtract non-operating items:
|
|
|
|
|
|
|
Provision for income taxes
|
|
|
20
|
|
|
|
|
19
|
|
|
Interest expense, net
|
|
|
43
|
|
|
|
|
57
|
|
|
Reorganization items
(7)
|
|
|
-
|
|
|
|
|
1
|
|
|
Gains on early extinguishment of debt
(6)
|
|
|
(23
|
)
|
|
|
|
-
|
|
|
Operating Income
|
|
|
104
|
|
|
|
|
106
|
|
|
Depreciation and amortization
|
|
|
40
|
|
|
|
|
44
|
|
|
EBITDA (non-GAAP)
(1)
|
|
|
144
|
|
|
|
|
150
|
|
|
|
|
|
|
|
|
|
Adjustments:
|
|
|
|
|
|
|
Severance costs
(5)
|
|
|
-
|
|
|
|
|
2
|
|
|
Adjusted EBITDA (non-GAAP)
(2)
|
|
$
|
144
|
|
|
|
$
|
152
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating Revenue
|
|
$
|
349
|
|
|
|
$
|
421
|
|
|
|
|
|
|
|
|
|
Operating Income margin
(3)
|
|
|
29.8
|
%
|
|
|
|
25.2
|
%
|
|
Impact of depreciation and amortization
|
|
|
11.5
|
%
|
|
|
|
10.4
|
%
|
|
EBITDA margin (non-GAAP)
(4)
|
|
|
41.3
|
%
|
|
|
|
35.6
|
%
|
|
Impact of adjustments
|
|
|
0.0
|
%
|
|
|
|
0.5
|
%
|
|
Adjusted EBITDA margin (non-GAAP)
(4)
|
|
|
41.3
|
%
|
|
|
|
36.1
|
%
|
|
Notes:
|
|
|
|
|
|
(1)
|
|
EBITDA is a non-GAAP measure that represents earnings before
interest, taxes, gains on early extinguishment of debt,
depreciation and amortization.
|
|
|
|
|
|
(2)
|
|
Adjusted EBITDA is a non-GAAP measure that adjusts EBITDA for
certain unique costs including severance costs.
|
|
|
|
|
|
(3)
|
|
Operating Income margin is calculated by dividing Operating Income
by Operating Revenue.
|
|
|
|
|
|
(4)
|
|
EBITDA and Adjusted EBITDA margin is calculated by dividing EBITDA
and Adjusted EBITDA by Operating Revenue.
|
|
|
|
|
|
(5)
|
|
Severance costs are associated with headcount reductions.
|
|
|
|
|
|
(6)
|
|
Gains on early extinguishment of debt represents the gains
associated with the purchase of a portion of the Company's debt
below par value.
|
|
|
|
|
|
(7)
|
|
Reorganization items represent charges that are directly
associated with the process of reorganizing the business under
Chapter 11 of the United States Bankruptcy Code.
|
|
|
|
|
|
|
|
|
|
Schedule D
|
|
|
|
|
|
|
|
SuperMedia Inc.
|
|
Consolidated Balance Sheets
|
|
|
|
|
|
|
|
|
|
|
|
Reported (GAAP)
|
|
As of June 30, 2012 and December 31, 2011
|
|
|
|
(dollars in millions)
|
|
|
|
|
|
|
|
|
|
|
|
Unaudited
|
|
6/30/2012
|
|
|
12/31/2011
|
|
|
$ Change
|
|
|
|
|
|
|
|
|
|
|
|
Assets
|
|
|
|
|
|
|
|
|
|
Current assets:
|
|
|
|
|
|
|
|
|
|
Cash and cash equivalents
|
|
$
|
77
|
|
|
|
$
|
90
|
|
|
|
$
|
(13
|
)
|
|
Accounts receivable, net of allowances of $47 and $59
|
|
|
132
|
|
|
|
|
147
|
|
|
|
|
(15
|
)
|
|
Accrued taxes receivable
|
|
|
-
|
|
|
|
|
27
|
|
|
|
|
(27
|
)
|
|
Deferred directory costs
|
|
|
138
|
|
|
|
|
155
|
|
|
|
|
(17
|
)
|
|
Prepaid expenses and other
|
|
|
12
|
|
|
|
|
12
|
|
|
|
|
-
|
|
|
Total current assets
|
|
|
359
|
|
|
|
|
431
|
|
|
|
|
(72
|
)
|
|
Property, plant and equipment
|
|
|
126
|
|
|
|
|
127
|
|
|
|
|
(1
|
)
|
|
Less: accumulated depreciation
|
|
|
63
|
|
|
|
|
53
|
|
|
|
|
10
|
|
|
|
|
|
63
|
|
|
|
|
74
|
|
|
|
|
(11
|
)
|
|
Goodwill
|
|
|
704
|
|
|
|
|
704
|
|
|
|
|
-
|
|
|
Intangible assets, net
|
|
|
281
|
|
|
|
|
345
|
|
|
|
|
(64
|
)
|
|
Pension assets
|
|
|
83
|
|
|
|
|
75
|
|
|
|
|
8
|
|
|
Other non-current assets
|
|
|
4
|
|
|
|
|
4
|
|
|
|
|
-
|
|
|
Total Assets
|
|
$
|
1,494
|
|
|
|
$
|
1,633
|
|
|
|
$
|
(139
|
)
|
|
|
|
|
|
|
|
|
|
|
|
Liabilities and Stockholders' (Deficit)
|
|
|
|
|
|
|
|
|
|
Current liabilities:
|
|
|
|
|
|
|
|
|
|
Current maturities of long-term debt
|
|
$
|
1
|
|
|
|
$
|
4
|
|
|
|
$
|
(3
|
)
|
|
Accounts payable and accrued liabilities
|
|
|
106
|
|
|
|
|
126
|
|
|
|
|
(20
|
)
|
|
Deferred revenue
|
|
|
82
|
|
|
|
|
82
|
|
|
|
|
-
|
|
|
Deferred tax liabilities
|
|
|
8
|
|
|
|
|
4
|
|
|
|
|
4
|
|
|
Other
|
|
|
13
|
|
|
|
|
18
|
|
|
|
|
(5
|
)
|
|
Total current liabilities
|
|
|
210
|
|
|
|
|
234
|
|
|
|
|
(24
|
)
|
|
Long-term debt
|
|
|
1,510
|
|
|
|
|
1,741
|
|
|
|
|
(231
|
)
|
|
Employee benefit obligations
|
|
|
97
|
|
|
|
|
364
|
|
|
|
|
(267
|
)
|
|
Non-current deferred tax liabilities
|
|
|
122
|
|
|
|
|
43
|
|
|
|
|
79
|
|
|
Unrecognized tax benefits
|
|
|
42
|
|
|
|
|
39
|
|
|
|
|
3
|
|
|
|
|
|
|
|
|
|
|
|
|
Stockholders' (deficit):
|
|
|
|
|
|
|
|
|
|
Common stock ($.01 par value; 60 million shares authorized,
|
|
|
|
|
|
|
|
|
|
15,668,058 and 15,468,740 shares issued and outstanding
|
|
|
|
|
|
|
|
|
|
in 2012 and 2011, respectively)
|
|
|
-
|
|
|
|
|
-
|
|
|
|
|
-
|
|
|
Additional paid-in capital
|
|
|
212
|
|
|
|
|
210
|
|
|
|
|
2
|
|
|
Retained (deficit)
|
|
|
(841
|
)
|
|
|
|
(967
|
)
|
|
|
|
126
|
|
|
Accumulated other comprehensive income (loss)
|
|
|
142
|
|
|
|
|
(31
|
)
|
|
|
|
173
|
|
|
Total stockholders' (deficit)
|
|
|
(487
|
)
|
|
|
|
(788
|
)
|
|
|
|
301
|
|
|
Total Liabilities and Stockholders' (Deficit)
|
|
$
|
1,494
|
|
|
|
$
|
1,633
|
|
|
|
$
|
(139
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Schedule E
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SuperMedia Inc.
|
|
Consolidated Statements of Cash Flows
|
|
|
|
|
|
|
|
|
|
|
|
Reported (GAAP) and Non-GAAP Financial Reconciliation - Free Cash
Flow
|
|
Six Months Ended June 30, 2012 Compared to Six Months Ended June
30, 2011
|
|
|
|
(dollars in millions)
|
|
|
|
|
|
|
|
|
|
|
|
Unaudited
|
|
6 Mos. Ended6/30/12
|
|
|
6 Mos. Ended6/30/11
|
|
|
$ Change
|
|
|
|
|
|
|
|
|
|
|
|
Cash Flows from Operating Activities
|
|
|
|
|
|
|
|
|
|
Net Income
|
|
$
|
126
|
|
|
|
$
|
59
|
|
|
|
$
|
67
|
|
|
Adjustments to reconcile net income to net cash provided by
|
|
|
|
|
|
|
|
|
|
operating activities:
|
|
|
|
|
|
|
|
|
|
Depreciation and amortization expense
|
|
|
80
|
|
|
|
|
88
|
|
|
|
|
(8
|
)
|
|
Gains on early extinguishment of debt
|
|
|
(51
|
)
|
|
|
|
-
|
|
|
|
|
(51
|
)
|
|
Employee retirement benefits
|
|
|
1
|
|
|
|
|
9
|
|
|
|
|
(8
|
)
|
|
Deferred income taxes
|
|
|
(20
|
)
|
|
|
|
(12
|
)
|
|
|
|
(8
|
)
|
|
Provision for uncollectible accounts
|
|
|
13
|
|
|
|
|
35
|
|
|
|
|
(22
|
)
|
|
Stock-based compensation expense
|
|
|
2
|
|
|
|
|
2
|
|
|
|
|
-
|
|
|
Changes in current assets and liabilities
|
|
|
|
|
|
|
|
|
|
Accounts receivable and unbilled accounts receivable
|
|
|
2
|
|
|
|
|
-
|
|
|
|
|
2
|
|
|
Deferred directory costs
|
|
|
17
|
|
|
|
|
16
|
|
|
|
|
1
|
|
|
Other current assets
|
|
|
2
|
|
|
|
|
(5
|
)
|
|
|
|
7
|
|
|
Accounts payable and accrued liabilities
|
|
|
9
|
|
|
|
|
(132
|
)
|
|
|
|
141
|
|
|
Other, net
|
|
|
(5
|
)
|
|
|
|
(11
|
)
|
|
|
|
6
|
|
|
Net cash provided by operating activities
|
|
|
176
|
|
|
|
|
49
|
|
|
|
|
127
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash Flows from Investing Activities
|
|
|
|
|
|
|
|
|
|
Capital expenditures (including capitalized software)
|
|
|
(6
|
)
|
|
|
|
(7
|
)
|
|
|
|
1
|
|
|
Net cash used in investing activities
|
|
|
(6
|
)
|
|
|
|
(7
|
)
|
|
|
|
1
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash Flows from Financing Activities
|
|
|
|
|
|
|
|
|
|
Repayment of long-term debt
|
|
|
(182
|
)
|
|
|
|
(36
|
)
|
|
|
|
(146
|
)
|
|
Other, net
|
|
|
(1
|
)
|
|
|
|
-
|
|
|
|
|
(1
|
)
|
|
Net cash used in financing activities
|
|
|
(183
|
)
|
|
|
|
(36
|
)
|
|
|
|
(147
|
)
|
|
Increase (decrease) in cash and cash equivalents
|
|
|
(13
|
)
|
|
|
|
6
|
|
|
|
|
(19
|
)
|
|
Cash and cash equivalents, beginning of year
|
|
|
90
|
|
|
|
|
174
|
|
|
|
|
(84
|
)
|
|
Cash and cash equivalents, end of period
|
|
$
|
77
|
|
|
|
$
|
180
|
|
|
|
$
|
(103
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-GAAP Financial Reconciliation - Free Cash Flow
|
|
6 Mos. Ended6/30/12
|
|
|
6 Mos. Ended6/30/11
|
|
|
$ Change
|
|
Unaudited
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net cash provided by operating activities
|
|
$
|
176
|
|
|
|
$
|
49
|
|
|
|
$
|
127
|
|
|
Less: Capital expenditures (including capitalized software)
|
|
|
(6
|
)
|
|
|
|
(7
|
)
|
|
|
|
1
|
|
|
Free Cash Flow
|
|
$
|
170
|
|
|
|
$
|
42
|
|
|
|
$
|
128
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Schedule F
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SuperMedia Inc.
|
|
Advertising Sales
|
|
|
|
(dollars in millions)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3 Mos. Ended
|
|
|
3 Mos. Ended
|
|
|
3 Mos. Ended
|
|
|
|
6 Mos. Ended
|
|
|
6 Mos. Ended
|
|
|
6 Mos. Ended
|
|
Unaudited
|
|
6/30/12
|
|
|
6/30/11
|
|
|
6/30/10
|
|
|
|
6/30/12
|
|
|
6/30/11
|
|
|
6/30/10
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net Advertising Sales
(1)
(2)
|
|
$
|
314
|
|
|
|
$
|
389
|
|
|
|
$
|
465
|
|
|
|
$
|
641
|
|
|
|
$
|
785
|
|
|
|
$
|
944
|
|
% Change year-over-year
|
|
|
(19.3
|
%)
|
|
|
|
(16.3
|
%)
|
|
|
|
|
|
|
|
(18.3
|
%)
|
|
|
|
(16.8
|
%)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Notes:
|
|
|
|
|
|
(1)
|
|
Net advertising sales is an operating measure used by the Company
to compare advertising sales for current advertising periods to
corresponding sales for previous periods. It is important to
distinguish net advertising sales from operating revenue, which on
our financial statements is recognized under the deferral and
amortization method.
|
|
|
|
|
|
(2)
|
|
Advertising sales for the three and six months ended June 30, 2011
include negative adjustments of $2 million and $11 million,
respectively, related to the financial distress and operational
wind down of a single certified marketing representative in our
third-party national sales channel. Excluding this impact,
advertising sales for the three and six months ended June 30, 2012
would have reflected a decline of 19.7% and 19.5%, respectively,
compared to a decline of 15.9% and 15.7% for the three and six
months ended June 30, 2011, respectively. As of June 2011, these
accounts were transitioned to other certified marketing
representative firms.
|
|
|
|
|
|
|
|
|
|
Schedule G
|
(SPMD-G)