CHICAGO ( MainStreet) -- The Summer Olympics, which kick off this weekend in London, remain one of the most potent brands in the world. The competition between athletes from almost every nation symbolizes our most cherished ideals of sports: the thrill of competition, the power of perseverance, the bonds of national pride.And yet, despite the focus on amateur athletes, the modern Olympic Games are also about money -- lots and lots of money. Sales of tickets and broadcasting rights aren't enough to cover all the costs that come with staging such a large-scale, multiweek event, so the International Olympic Committee -- just like every other sports governing body -- has turned to corporate sponsors to help foot the bills.
You Don't Have to Be Olympic-Sized to Show You're a Good Sport
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