SAP Makes Its Home In China, Focusing On Innovation And Sustainable Growth For The Long Term

BEIJING, July 27, 2012 /PRNewswire/ --  SAP AG (NYSE: SAP) today announced continued investment and growth in China, underscoring the company's long-term commitment to the world's second-largest economy. SAP is enabling Chinese customers — large, midsize and small, state owned, private, public sector and multinationals — to grow, scale and globalize, as well as make the transition to a knowledge-based economy, which is a key facet of China's 12 ^th five-year plan. The announcement was made at China SAPPHIRE, being held July 26-27 in Beijing.

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Last November, SAP announced it would spend more than US$2 billion in China through 2015. The company this week announced its best quarterly performance ever in China, with more than 30 percent growth in software license revenue.

At China SAPPHIRE, SAP announced plans to implement the SAP Startup Focus program in China. Through the program, SAP will help Chinese startup companies scale their business through the adoption and development of new applications on the SAP HANA® platform.

SAP also announced that it is actively building out its customer and partner ecosystem, with an agreement establishing Huawei Technologies Co., Ltd., a leading information and communication solutions supplier, as the first Chinese SAP global technology partner. Through this partnership, SAP and Huawei will deepen technical integration and support, build an interoperability competency center and carry out joint sales and marketing activities worldwide. In total, SAP has extended its number of local partners in China to 120 and its trained consultants to nearly 10,000.

Additionally, SAP today announced the expansion of its cooperation with China Telecom Corporation, the world's largest fixed-line operator. The cooperation aims to promote platforms for mobile development and mobile device management, and extend SAP and China Telecom's partnership on cloud-based enterprise-class products and services.

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