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TheStreet Open House

Constant Contact Management Discusses Q2 2012 Results - Earnings Call Transcript

Stocks in this article: CTCT

We continue to meaningfully add to the SinglePlatform publisher network. While many publishers prefer not to be specifically named, New York Times, Yellow Pages, UrbanSpoon, TripAdvisor, CitySearch, Village Voice Media and The Washington Post represent just some of the over 100 publishers and review sites with whom SinglePlatform has partnerships.

The SinglePlatform Digital Storefront helps small businesses stand out by going beyond the basic listing. In addition to basic information such as the name of the business, address, contact information and hours of operation, SinglePlatform helps small businesses add consumer-engaging information like products, services, menus, pricing, photos and videos; update in one place and publish across numerous popular web destinations and mobile applications to be seen by thousands or millions of potential local customers.

We believe small businesses instinctively understand they need a solution like SinglePlatform to make them visible in today's mobile, local and review-centric environment.

The power of the Digital Storefront extends to the publishers as well by driving significant engagement on their networks. With an average consumer looking at a menu for around 4 minutes and more than 7 million projected views this month, we've added more than 28 million additional minutes of engagement for our publisher partners.

We believe SinglePlatform can serve as a powerful front door for Constant Contact to acquire new customers, as well as provide a significant cross-sell opportunity. SinglePlatform has a repeatable, phone-based outbound selling model and is rapidly scaling their sales team. In the last 2 months, they've added 30 new sales representatives and expect to have roughly 75 salespeople by year-end. A typical salesperson is trained and productive in only 2 months. With the addition of Constant Contact's brand marketing expertise and install base, there are additional opportunities for accelerated growth.

Read the rest of this transcript for free on seekingalpha.com

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