We increased our digital presence in the local media group by relaunching station websites and the introduction of a wide variety of mobile apps. Most importantly, we monetized that growth by increasing digital advertising revenues more than 55%. Our stations delivered excellent ratings during the important suite measurement periods which helped strengthen advertising rates for the upcoming fiscal year as we head into a promising election cycle. We accomplished all of this in an efficient and cost effective manner as evidence by a 3% decrease in expenses.
Meredith's CEO Discusses F4Q12 Results - Earnings Call Transcript
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