Later on in the call, Jim will provide more insights into that acquisition, as well as our digital vision and strategies. As we continue to invest in digital and additional innovation, we also need to make sure we have the right resources focused on the right opportunities, which brings us to the second area of our plan. And that is the exit of 2 underperforming businesses that do not fit with our long-term strategic direction.The rationale for our decision to exit the solo direct mail and newspaper polybag sampling businesses was clear cut and threefold. One, we have seen declining demand from our CPG client base, the primarily users of both of these products; two, both products were expensive to execute and are highest price products for these clients; and three, in the case of our sampling product, it takes secular decline based on its exclusive reliance on home delivered newspaper distribution.
Valassis Communications Management Discusses Q2 2012 Results - Earnings Call Transcript
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