For the past 7 years, we have initiated a number of enterprise-wide programs, which have contributed greatly for a solid financial performance during a period of weak economic and business conditions. And to a relatively stronger performance in the most recent quarters, economic and business conditions have been somewhat more stable.
You heard us talk about the following 7 points, that I'll go through here in a minute, in the past. But what is important is with each passing quarter, these 7 points become more ingrained into our operating DNA, and we've become an even stronger company. I'll go through the 7 points now that we've been focused on now for a number of years.
Number one, it's an intense focus throughout the company on innovation and growth. Our NPI process simply gets better every day, and we are now developing new targets after reaching a best-in-class level of revenue contribution in 2011. You've heard us also mention our 4G teams, which draw upon some of our best and most talented individuals to develop strategies for opportunities that could potentially generate significant incremental revenue.
Second is our strategic pricing. Strategic pricing is a proven driver of profitability, growth and stronger customer relationships. Our products typically have a very high ROI for our customers. With our unique data assets, it's very important that we understand this value, so we can price our services accordingly. In 2007, we launched this after hiring some of the best talent available to develop our corporate pricing strategy. Over the past 5 years, strategic pricing has driven significant incremental revenue for Equifax. By adopting a revenue management mindset, we've become more effective at pinpointing the right offer at the right time and the right price. Strategic pricing is a -- is driving greater pricing consistency and value for our customers while leading to greater value for Equifax shareholders and our bottom line.Read the rest of this transcript for free on seekingalpha.com