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Ford Needs a Tune-Up

NEW YORK ( TheStreet) -- Ford Motor (F - Get Report) really needs a tune-up.

While the analysts keep giving it high marks, the public is bailing as the stock falls and short interest is starting to climb again back up to three-days coverage.

It's time to watch this one and try to buy at the bottom just before the shorts have to bail. In the last month the stock has continued to drop, as evidenced by this hourly trading chart provided by Barchart:

I know a lot of you are going to point out that the market is down also, but in the last six months the market as measured by the Value Line Index was down 7% while Ford dropped almost 28%:

Let's look at the numbers and the analysts' projections before making up a plan.

Ford engages in the development, manufacture, distribution, and service of vehicles and related parts worldwide. The company operates through two sectors, Automotive and Financial Services.

The automotive sector offers vehicles primarily under the Ford and Lincoln brand names. This sector markets cars, trucks and parts through retail dealers in North America, and through distributors and dealers outside North America. It also sells cars and trucks to dealers for sale to fleet customers including daily rental car companies, commercial fleet customers, leasing companies and governments.

In addition, this sector provides various after-sale vehicle services and products to retail customers such as maintenance and light repair, heavy repair, collision repair, vehicle accessories and extended service contracts under the Ford Service, Lincoln Service, Ford Custom Accessories, Ford Extended Service Plan, and Motorcraft brand names.

The Financial Services sector offers various automotive financing products to and through automotive dealers. It provides retail financing, which include retail installment contracts for new and used vehicles; direct financing leases to retail customers, government entities, daily rental car companies, and fleet customers; wholesale financing that comprise loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital, purchase dealership real estate, and/or make improvements to dealership facilities, as well as offers insurance services.

Ford was founded in 1903 and is based in Dearborn, Mich. (Yahoo Finance profile)

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