Auntie Anne's Pretzels, The Coca-Cola Company, Millennial Media And Sparkfly Inc. Pilot Innovative Campaign Coupling Mobile Advertising With Real-Time Redemption Analytics (Graphic: Business Wire)
“In partnership with Millennial Media, we have solved the long-time digital advertising dilemma of how to track an ad’s impact on consumer purchases at the retail point of sale,” said Catherine Tabor, CEO, Sparkfly Inc.
This campaign is running exclusively on the Millennial Media platform, providing Coke and Auntie Anne’s the ability to reach consumers on over 7,000 devices across more than 30,000 mobile apps.
“Marketers are shifting local market advertising spend into mobile and are driving real world value in a way not possible with more traditional channels,” said Marcus Startzel, GM, North America at Millennial Media. “Mobile provides brands new levels of immediacy and relevancy, and with advanced audience targeting, marketers can be sure they are reaching the right consumers at the right place and time.”
About Auntie Anne’sAuntie Anne’s Inc. is the world’s largest franchisor of hand-rolled soft pretzels, supporting more than 1,170 Auntie Anne’s® Pretzels locations worldwide. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne’s is committed to pretzel perfection by guaranteeing you will love its pretzels or they will replace them with ones that you do. For more information about Auntie Anne’s Inc., visit www.auntieannes.com, www.facebook.com/AuntieAnnesPretzels, or www.twitter.com/AuntieAnnes. About Millennial Media Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information. About Sparkfly Founded in 2001, Sparkfly enables manufacturers and retailers to deliver item-level promotions anywhere on the mobile web and to track their redemption at the physical point of sale. Because of its integration across many leading point of sale platforms, Sparkfly provides marketers the first-time ability to tie full basket transaction detail back to an individual promotion and consumer. Sparkfly is a privately held company headquartered in Atlanta, GA. For more information, visit www.sparkfly.com or e-mail us at firstname.lastname@example.org. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50354730&lang=en
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