If Zynga's board is smart, it will nicely ask Pincus to wear a muzzle. Prohibit him from conference calls and never allow him to speak to analysts or investors again. Even though he, at the moment, owns more than 50% of ZNGA's stock, he should agree to this for the good of the company.
I love Pincus. He is a brilliant visionary. When he speaks, I get what he is saying. I have confidence that he sees the future and can properly guide Zynga there.
That said, to put it nicely, he's socially awkward at best. When he speaks in high-pressure situations, particularly to analysts and investors, he comes off as imprecise, uncertain and uncomfortable with himself, with others and with what he is trying to say. That's just who he is. But, it's not the kind of show you want to put on for people, particularly as your company attempts to navigate turbulent times.
Pincus, like many other company founders and leaders, does not belong on conference calls. That's not his thing. At Zynga, having him speak publicly as much as he has over the last few months is actually a liability. It has to stop.
In any event, I don't expect Whole Foods-like performances from most companies. Not Chipotle and definitely not Zynga. If Starbucks misses tonight, I sure as heck am not ready to write them off either.
I feel like I have matured as an investor. I sat back and watched the ZNGA hysteria unfold Wednesday evening, but I did not overreact. My blood pressure stayed low, my resting heart rate slow and steady.
Investors love to cite quotes such as "Buy when there's blood in the streets" and "Buy when others are fearful." When the time comes to do that, however, they find it incredibly difficult to walk the walk.
I am more than willing to take a loss, but I see no reason to do it when the long-term -- measured in years, not days, weeks or months -- story of a company remains intact.
In the words of a great rock lyricist,
Someday we'll look back on this and it will all seem funny
and hopefully we'll all be a lot wealthier.
At the time of publication the author was long ZNGA
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.