Fiscal '12 was a challenging year for us as the environment remained competitive, with a focus on value supported by heavy media levels by most of our competitors. However, we did make some key strategic decisions, which we believe have put our company in a better position going forward. First of all, we made good progress on our upgraded and focused brand position with television test, leveraging our free fresh-baked bread and our Garden Bar free with select entrées, which is a unique differentiator for us among our peers. We completed our marketing program testing in the fourth quarter, with the first quarter fiscal 2013 rollout of our -- what we think is a very good television marketing plan at spending levels more competitive with our peer group, coupled with a more balanced level of promotional spending.While we still have more work to do on the marketing front, we are happy to report that our advertising continues to gain traction, and we estimate that our first quarter fiscal 2013 same-restaurant sales should be up approximately 2%. Dan will provide more details on this later in the call.
Ruby Tuesday Management Discusses Q4 2012 Results - Earnings Call Transcript
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