This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Go Daddy CEO: Hot for Small Business Owners

The initiative means Go Daddy will likely encroach on the turf of companies such as Intuit (INTU - Get Report) that already provides small businesses a host of services like payment processing, financial account management, web services and other resources. The founders of Outright were Intuit executives. Intuit declined to comment.

Taran Hercules, president of Mom's Originals, an online gourmet pretzel store based in St. Louis, Mo., says given her positive experience with Go Daddy so far, she would be interested in using additional tools and resources.

Mom's Originals, launched in 2008, started with Go Daddy's web hosting and quick shopping cart features. Hercules says she's added services like email since then. She currently uses Intuit's Quickbooks for her financial software.

Outright "is certainly something I would look into," she says.

"Just knowing that it's a Go Daddy product, I'm confident in the stability of the program and the fact that I can trust that it will be there when I need it. They're always focused on the needs of small businesses and filling in the gaps where they see a gap," she says.

Go Daddy has started rolling out its new ad campaign, too, that it plans to air during the Olympics, which kick off on Friday. The ad features "Charlene," dressed in a typically snug outfit, and Carl, the geek in the geek suit. The ad's catchphrase: "Charlene on the outside, Carl on the inside."

Go Daddy may be growing up, but the provocateur isn't going away. The girl in the sexy outfit just has to make more room for the guy who keeps the business owner happy. Or as the tag line of the new ad puts it, "Hot for technology: Go Daddy."

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

>To submit a news tip, email: tips@thestreet.com.

RELATED STORIES:







Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
INTU $101.57 0.34%
AAPL $132.74 1.90%
FB $82.20 0.82%
GOOG $555.74 -1.60%
TSLA $235.64 7.90%

Markets

DOW 18,120.01 +39.87 0.22%
S&P 500 2,119.90 +2.21 0.10%
NASDAQ 5,095.0550 +2.97 0.06%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs