Greystripe also goes beyond run-of-the-mill targeting capabilities with its exclusive Audience Retargeting solution. Audience Retargeting provides the unique ability to utilize an advertiser’s online data to retarget their qualified audience across mobile devices.
“These targeting solutions are a reflection of ValueClick’s proven online technology developed and continually enhanced over the last 14 years,” says Mike Schumacher, director of analytics and data for ValueClick. “Because Greystripe is leveraging proprietary first party data, its targeting capabilities are truly unmatched in the mobile space.”
Greystripe’s targeting solutions are leading the charge in providing advertisers with the ability to reach desirable mobile customers with respect to their privacy. Greystripe and its parent company are active advocates for consumer privacy. Jason Bier, chief privacy officer at ValueClick, is a board member of the Network Advertising Initiative (NAI), Bill Todd, president of ValueClick Media, a division ValueClick, is a board member of the Interactive Advertising Bureau (IAB), and Greystripe is a member of the Mobile Marketing Association (MMA).
Greystripe has also joined TRUSTed Mobile Ads, an initiative to provide end-to-end privacy management solutions that allow advertisers to deploy innovative advertising capabilities while also providing consumers with transparency, choice and control over the use of personal information.Lightning Technology Greystripe continues to lead the market with its unmatched Lightning Technology, the only way to deliver online creative across multiple mobile platforms, including Android, iPhone and tablet devices. By using Lightning Technology, advertisers save an average of two weeks’ time and effort developing new mobile creative and gaining client approval. “The bottom line is that advertisers are making a colossal shift toward mobile ad spending,” said Hawks. “At the same time, online solutions provide advertisers with mountains of relevant data. So implementing cross-platform solutions is no longer optional for advertisers looking to succeed. It’s mandatory.” About Greystripe Greystripe is the leading mobile ad network generating exceptional results for brands. Greystripe delivers high engagement and sophisticated targeting solutions for brand marketers, maximum revenue for publishers and app developers, and the best ad experience for users. Through their proprietary advertising platform, Greystripe serves billions of full-screen impressions to over 85 million monthly touch device users across more than 10,000 applications and mobile websites. For more information, please visit www.greystripe.com. About ValueClick, Inc. ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.