Digital Domain Media Group (NYSE: DDMG) announced that Tim Hanser, a former executive with the St. Louis Cardinals organization, has joined the company to lead its initiative in bringing its expertise in high-end digital production to sports teams and venues.
Hanser spent 12 years with the St. Louis Cardinals organization as part of the executive team following the 1996 purchase of the team by a group of investors that included Hanser’s father, Vice Chairman and Director Frederick O. Hanser. During his tenure with the team, Tim Hanser held leadership roles in baseball administration, international scouting, community outreach and the development of the Cardinals new downtown ball park. He joins DDMG from the apparel company A&E Group, where as president he oversaw the launch of a new international brand of photo-real shirts licensed by the NBA, MLB and NHL that sold nationwide. Hanser began his professional career as a researcher for Missouri Senator Jack Danforth in Washington, DC, and holds an Engineering degree from Yale.
Hanser will lead business and strategic initiatives that leverage the creative teams and technologies at DDMG’s Florida studio to enable sports teams and venues to create experiences that excite fans, honor teams’ legacies and iconic players in new ways and take in-venue sports entertainment to the next level. The company’s first productions resulting from this effort, created for the New York Mets, are playing now at Citi Field in New York and on MLB.com. See them here:
DDMG CEO and Chairman John Textor said, “Tim’s background – having served both a major league sports organization and a business that served fans’ appetite for team-related products -- is an ideal combination for us as we create sports-related assets that can be taken into venues and across a wide range of media platforms.”
Hanser noted, “Digital Domain is an iconic company with some of the world’s most spectacular film and advertising imagery coming out of its studios. It’s a wonderful calling card to take to sports teams and venues looking to give fans something new to inspire and entertain them. I’m thrilled to be part of bringing this expertise into a realm where I see so many opportunities.”