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EitaroSoft To Participate In "ChinaJoy 2012," To Exhibit "The Ring Of The Dragon" At Booth Of China's Largest Online Game Supplier Shanda Games

Stocks in this article: GAME

TOKYO, July 25, 2012 /PRNewswire/ -- EitaroSoft Inc. will exhibit a special version of its new 3D action online role-playing game (RPG) "The Ring of the Dragon" (hereafter referred to as "R.O.D.") at "ChinaJoy 2012," the largest game show in Asia, which will be held in Shanghai, China, for four days from July 26 (Thursday) through 29 (Sunday). The ChinaJoy 2012 version of "R.O.D." will be on display at the booth of Shanda Games Limited (NASDAQ: GAME), with which EitaroSoft plans to cooperate in launching the sale of "R.O.D." in China from the coming winter.

During the exhibition period, an event will be held in which visitors can try their hand at playing "R.O.D." for luxury prizes. Everyone is cordially invited to join the event.

EitaroSoft expects China's more than 200 million PC online game users to seek rich content in the smart phone market as well, which has been growing at an accelerating rate. The company is constantly working to establish killer titles which will quickly meet the needs of core game fans.

In order to deploy other content not just in China but also in North America and other parts of the world, EitaroSoft will link up with leading companies in the game market of each country to promote its globalization.

Contact for collaboration or news-gathering on EitaroSoft titles: During ChinaJoy 2012, the company's employees are available for press contact at its booth (in Japanese, English or Chinese). Please feel free to speak to them.

About ChinaJoy 2012:ChinaJoy 2012 is the largest game show in Asia and is operated by Howell International Trade Fair, Ltd. It is the 10th event in a series. Every year, about 180,000 people from around the world visit this show, and the number is expected to rise further this year. Many leading companies in China's game industry are exhibiting their products, cosponsoring the show or organizing lectures. It holds not only events for end-users but also offers abundant international business opportunities to developers and publishers.

Overview of the show:Duration: July 26 (Thursday) - July 29 (Sunday), 2012Venue: Shanghai New International Expo CentreOfficial website: (English): (Simplified Chinese):

About Shanda Games:Shanda Games Limited (NASDAQ: GAME) is a leading online game developer, operator and publisher in China. Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online role-playing games (MMORPGs) and advanced casual games in China, targeting a large and diverse community of users. Shanda Games manages and operates online games that are developed in-house, co-developed with world-leading game developers, acquired through investments or licensed from third parties. For more information about Shanda Games, please visit: (English): (Simplified Chinese):

Exhibits at EitaroSoft Corner:EitaroSoft has an R.O.D. corner at the Shanda Games booth, where visitors can enjoy playing the game for prizes. Everyone who will try the game will receive an original Japanese round fan (uchiwa).

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