Our expanded gift card program continued to generate revenues throughout the second quarter and produced nearly 60 basis points of additional same-store sales. We believe these programs will generate incremental top line growth throughout the remainder of the year. Our operations excellence team remained keenly focused on the fundamentals of providing great service, driving sales and managing controllable costs. Our ongoing commitment to creating a great dining and sports viewing experience for our guests produced another successful quarter for Buffalo Wild Wings.Mary will now provide additional details on the second quarter as well as third quarter to date. Then I'll talk about the rest of the year when I return.
Buffalo Wild Wings Management Discusses Q2 2012 Results - Earnings Call Transcript
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