Retailers and consumers continued to recognize our brand for innovation and performance. This has led to study market share gains as we grow our sales within existing doors and execute on opportunities to expand the products we offer to increase our channel and geographic reach. As an illustration of the success many of our businesses are enjoying, I would like to highlight the strong performance in the couple of our businesses during this quarter.
As we celebrate the 125th anniversary of the Rawlings brand in 2012. We are also proud to have earned two weeks in industry awards, which recognize our capabilities.
First, we have received the National Sporting Goods Association, All-Star Catalyst Award, for our efforts in co-founding the National Sports Concussion Cooperative, an organization which is committed to helping protect athletes from concussions in sports. We believe this award is a reflection of our leadership and in research and developing protective technologies, as well as the tremendous trust, the consumers, professional athletes, and retailers have in our brands and our products.
Second, we received the highest possible best available 5-star rank for Rawlings New NRG Quantum Plus Football Helmet and either 4 or 5-star ratings for all three of the adult-sized helmets introduced in the last year. These nationally recognized rankings issued by the Virginia Polytechnic Institute follow extensive product testing and take it for a multi-year period and represent a consistent standard used by consumers to make better informed decisions regarding their purchases. This recognition also confirms our ability to execute on the transfer of Rawlings technological advances from baseball to football. These accolades received by Rawlings are illustrations of the success we are having at many of our business units, based on our commitments to investing behind our products and brands.The first-half of 2012 saw another record level of investment to help drive future new product developments and growth. We are also proud to have recognized during the second quarter by Fortune magazine and balance [ph].Read the rest of this transcript for free on seekingalpha.com
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