Invodo, the business video experts, today announced that the company has become a premier-level technology partner within the
Demandware LINK technology marketplace
, a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the
Demandware® Commerce platform
. Invodo, which has been a LINK Technology Partner since 2009, developed a pre-built integration between Invodo’s full-service eCommerce video solution and Demandware Commerce, making it possible for Demandware clients to implement its eCommerce video solution in a fraction of the time normally required.
“More and more, retailers are recognizing the power of video as a driver of consumer decisions,” said Jamus Driscoll, senior vice president of marketing at Demandware. “Invodo has a proven track record for building video solutions for brands and we look forward to an enhanced collaboration with Invodo as a premier LINK partner.”
The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.
Invodo helps businesses like Bizchair.com, Golfsmith, Lenovo, Living Direct, Moosejaw Mountaineering and Office Depot grow through the power of video. A full-service business video solution, Invodo creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence.
“eCommerce video helps drive sales conversions and traffic to your site while reducing merchandise returns,” said Craig Wax, CEO of Invodo. “Through Invodo’s enhanced involvement with the Demandware Commerce platform, Demandware clients can take advantage of Invodo’s ability to produce video at scale, add it to their sites with a pre-built integration, and use our testing and analytics to optimize the results.”