As we had indicated on the first quarter call, our strategy to increase season pass sales has worked very well and this positive trend continued throughout the second quarter. The increase in season pass sales along with the marketing of our new rides and attraction, significantly contributed to our double-digit attendance growth in the quarter.Read the rest of this transcript for free on seekingalpha.com
Six Flags Entertainment's CEO Discusses Q2 2012 Results - Earnings Call Transcript
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