"The idea that it elevates your performance and it has a high price point, in a lot of ways that attracts younger consumers, evidently -- that higher price point," said Grassi.
Though the revenue and profit bumps coupled with positive 2012 outlook gave investors good reason to jump into Under Armour equity, Svezia said Tuesday's rise could be a bit overheated.
"I'm a little surprised how strong the stock is today, I would have expected it to be up -- maybe not up 13% on these numbers -- because at the end of the day, the high end of their EBIT guidance of $207 million is sort of where the Street was prior to them reporting this quarter," said Svezia.
-- Written by Joe Deaux in New York.>Contact by Email. Follow @JoeDeaux
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