RESPONSE: We feel quite confident that Marlboro's health is good and that the investments we're making are wise. It has great brand equity, it has high share, it commands premium pricing (and) its price gaps have been stable throughout this terrible economic period. ... We know that Marlboro has that kind of equity, it's that kind of a big brand. And when you invest in it, and it's got all these benefits, we know that consumers will choose Marlboro.
On The Call: Altria Group CEO Marty Barrington
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.