This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Build-A-Bear Workshop To Introduce Newly Imagined Store Design

Build-A-Bear Workshop ®, the interactive entertainment retailer of customized stuffed animals, announced today that it is introducing a newly imagined store design in six markets across the United States in 2012. The new store design, which has been over two years in the making, merges the Build-A-Bear Workshop hands-on bear-making process with the power of technology to provide a magical new experience for Guests of all ages. The new design is an evolution that recognizes technology is a part of play for kids today and a way to enhance the signature Build-A-Bear Workshop process.

“The new stores will provide fun, memorable, and innovative experiences for families for years to come,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “When Build-A-Bear Workshop opened its first store, our concept redefined retail and this new design will once again change the industry. I am very excited about the enhanced features that will allow us to continue to lead in the interactive retail space.”

The newly designed store locations will be in premiere shopping centers throughout the United States including:

  • West County Center in St. Louis, Mo.
  • Stoneridge Shopping Center in Pleasanton, Calif.
  • Annapolis Shopping Mall in Annapolis, Md.
  • The Somerset Collection in Troy, Mich.
  • Fair Oaks Mall in Fairfax, Va.
  • Castleton Square Mall in Indianapolis, Ind.

“We remain committed to our mission to bring the teddy bear to life while providing the ‘funnest’ hour of a family’s day at all touch points — in our stores, on our e-commerce site, online in Bearville and through our mobile app,” said Clark. “Our Guests have been a big part of our success and we have worked with a group of kids, our Cub Advisors, and their moms to perfect the working model of the store design. Our new stores will maintain the fun, memory-making and personal interaction for which we are known while adding new sensory and technological features.”

Build-A-Bear Workshop will announce details and store opening dates this fall.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,979.13 +59.54 0.35%
S&P 500 1,986.51 +4.91 0.25%
NASDAQ 4,526.4820 -1.0320 -0.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs