, the interactive entertainment retailer of customized stuffed animals, announced today that it is introducing a newly imagined store design in six markets across the United States in 2012. The new store design, which has been over two years in the making, merges the Build-A-Bear Workshop hands-on bear-making process with the power of technology to provide a magical new experience for Guests of all ages. The new design is an evolution that recognizes technology is a part of play for kids today and a way to enhance the signature Build-A-Bear Workshop process.
“The new stores will provide fun, memorable, and innovative experiences for families for years to come,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “When Build-A-Bear Workshop opened its first store, our concept redefined retail and this new design will once again change the industry. I am very excited about the enhanced features that will allow us to continue to lead in the interactive retail space.”
The newly designed store locations will be in premiere shopping centers throughout the United States including:
- West County Center in St. Louis, Mo.
- Stoneridge Shopping Center in Pleasanton, Calif.
- Annapolis Shopping Mall in Annapolis, Md.
- The Somerset Collection in Troy, Mich.
- Fair Oaks Mall in Fairfax, Va.
- Castleton Square Mall in Indianapolis, Ind.
“We remain committed to our mission to bring the teddy bear to life while providing the ‘funnest’ hour of a family’s day at all touch points — in our stores, on our e-commerce site, online in Bearville
and through our mobile app,” said Clark. “Our Guests have been a big part of our success and we have worked with a group of kids, our Cub Advisors, and their moms to perfect the working model of the store design. Our new stores will maintain the fun, memory-making and personal interaction for which we are known while adding new sensory and technological features.”
Build-A-Bear Workshop will announce details and store opening dates this fall.