July 24, 2012
/PRNewswire/ -- New York & Company (NYSE: NWY) and
are thrilled to announce a new partnership with a debut of an exciting apparel and accessories collaboration.
As the founder of luxury retail site VIVRE,
is a leading curator of global style. This fall, she will launch her internationally-inspired yet affordable limited-edition capsule collection for
& Company. The exclusive luxury-influenced collection will be available online and in stores nationwide in
Eva is renowned as a tastemaker and trendsetter in the fashion world, has been a mentor on Lifetime® television show "Project Accessory" and was hailed as one of the "ten most stylish women in fashion" by Vogue magazine.
With Eva's experiences from around the world and her timeless style, she was eager to collaborate with NY&C, using
New York City
as inspiration. "
is my favorite city, my chosen home, my muse. Its color and movement provide endless excitement for me," says the designer. For her first collection, Eva channeled the city's magnetism and style to create stunning apparel and accessory designs.
& Company is looking forward to offering its customers a global sense of dynamic personal style combined with the unique spirit of
New York City
Eva's collections for NY&C will include items ranging from statement bracelets, necklaces and handbags to embellished and sophisticated jackets, tops and pants. Eva's signature embellishment for the collaboration, the snake, is a major design element throughout the collection—seen on the logo, bracelet cuffs and closure details on clutches. Examples of her stand-out pieces include the faux-suede fringe bag with signature snake detail, and the chic, versatile, snake-print scarf.