NEW YORK ( TheStreet) -- The media always has a firm grasp for the glaringly obvious and in the case of McDonald's (MCD - Get Report) the obvious nearly smacks us in the head: Their second quarter, reported Monday, disappointed. A listless global economy harnessed to higher commodity costs and a lower dollar, all conspired against the Oak Brook, Ill. hamburger behemoth.But where does McDonald's go from here to compete with Burger King (BKW), Yum (YUM) and Wendy's (WEN), not to mention push back at those larger economic demons?
Where Does McDonald's Go From Here?
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