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DELiA*s Kicks Off Back To School Season With One Direction Sweepstakes

To help the dELiA*s girl create her look and in conjunction with the One Direction Sweepstakes, girls will receive a $10 gift card, good toward a $25 purchase, when they try on any of the dELiA*s new jeans collection. Each $10 card has a bonus scratch off which could earn her a dELiA*s fashion gift with purchase: free jeans, a $100 gift card and more!

One Direction, winner of all three Teen Choice awards they were nominated for, including Choice Breakout Group and Choice Love Song, are currently writing and recording their forthcoming second album to be released later this year.

One Direction are Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. All of the group hail from the U.K., save for Horan, who is from Ireland. All five of the boys (ages 18-20) auditioned for the UK X Factor in 2010 as solo artists. However, at the suggestion of Simon Cowell they joined forces as a group, quickly becoming one of the competition’s most popular acts of all time, finishing in the final three and garnering a gigantic fan-base along the way.

UP ALL NIGHT debut album is available now at:

dELiA*s: http://store.delias.com/item.do?categoryID=&itemID=60877

iTunes: http://bit.ly/sGhR74

Amazon: http://amzn.to/sQrNrW

Amazon (Deluxe Yearbook Edition): http://amzn.to/vfxzwF

For additional information, please visit www.delias.com or become a fan on facebook at www.facebook.com/shopdelias. Also follow dELiA*s VP and Trend Director, Kristin Sheeler on Twitter, @dELiAsKristinS, for all the latest fashion scoop.

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company comprised of two lifestyle brands primarily targeting teenage girls and young women. Its brands—dELiA*s and Alloy—generate revenue by selling apparel, accessories and footwear to consumers through websites, catalogs and for dELiA*s, mall-based retail stores.

Copyright Business Wire 2010
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