This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

DELiA*s Kicks Off Back To School Season With One Direction Sweepstakes

Stocks in this article: DLIA

dELiA*s, Inc. (NASDAQ: DLIA), a multi-channel retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, announces dELiA*s One Direction promotion for the back-to-school season. Now thru September 3, girls can enter the One Direction Sweepstakes on the dELiA*s facebook page by liking her favorite 1D guy or the group. The winner receives a trip for four to New York to see One Direction at Madison Square Garden, including a VIP experience and a dELiA*s fashion haul. “We are thrilled to announce our partnership with Columbia Records to bring One Direction to our girl,” said Dyan Jozwick, dELiA*s brand President.

"The One Direction campaign is about our commitment to offer our girl what she wants, when she wants it- and right now she wants everything One Direction” said Ms. Jozwick. “We were the first in the nation to offer the officially licensed 1D tees and we’ve experienced girls screaming in excitement for the tees, we’ve even seen them hugging the 1D table. It makes us very happy to fulfill a lucky girl’s dream to see One Direction in concert”.

The dELiA*s girl can create her individual style inspired by Harry, Louis, Niall, Zayn or Liam. Each member of the band has a unique look and with dELiA*s trend right assortments, including a collection of indigo, color, print and pattern jeans, she can build a multitude of looks to enhance her already “Brit inspired” fashion sense.

In addition to offering One Direction tees and graphics inspired by the guys’ style, dELiA*s has expanded its extensive collection of graphic tees to include even more of her fave “Union Jack” tees and added USA tees just in time for the 2012 Olympic Games in London. Directioners can choose tees featuring Harry, Liam, Louis, Niall, Zayn or the entire band. dELiA*s is also currently selling the DVD and CD online and soon in stores.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs