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DELiA*s Kicks Off Back To School Season With One Direction Sweepstakes

Stocks in this article: DLIA

dELiA*s, Inc. (NASDAQ: DLIA), a multi-channel retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, announces dELiA*s One Direction promotion for the back-to-school season. Now thru September 3, girls can enter the One Direction Sweepstakes on the dELiA*s facebook page by liking her favorite 1D guy or the group. The winner receives a trip for four to New York to see One Direction at Madison Square Garden, including a VIP experience and a dELiA*s fashion haul. “We are thrilled to announce our partnership with Columbia Records to bring One Direction to our girl,” said Dyan Jozwick, dELiA*s brand President.

"The One Direction campaign is about our commitment to offer our girl what she wants, when she wants it- and right now she wants everything One Direction” said Ms. Jozwick. “We were the first in the nation to offer the officially licensed 1D tees and we’ve experienced girls screaming in excitement for the tees, we’ve even seen them hugging the 1D table. It makes us very happy to fulfill a lucky girl’s dream to see One Direction in concert”.

The dELiA*s girl can create her individual style inspired by Harry, Louis, Niall, Zayn or Liam. Each member of the band has a unique look and with dELiA*s trend right assortments, including a collection of indigo, color, print and pattern jeans, she can build a multitude of looks to enhance her already “Brit inspired” fashion sense.

In addition to offering One Direction tees and graphics inspired by the guys’ style, dELiA*s has expanded its extensive collection of graphic tees to include even more of her fave “Union Jack” tees and added USA tees just in time for the 2012 Olympic Games in London. Directioners can choose tees featuring Harry, Liam, Louis, Niall, Zayn or the entire band. dELiA*s is also currently selling the DVD and CD online and soon in stores.

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