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DreamWorks Buys Classic Media For $155 Million

It also owns a comic-book archive and the media rights to the "Golden Books" series of children's books.

Tony Wible, an analyst with Janney Capital Markets, raised his fair value estimate on DreamWorks shares to $16 from $15 on Monday, although he kept his "Sell" rating on the stock, saying he remained concerned about the company's theatrical film performance, as well as slowing DVD sales.

"The success of the deal will depend in part on how these older characters (many date back to the 1950s) resonate with today's younger audiences," he wrote in a research report.

DreamWorks shares slipped 5 cents to $19.11 in late afternoon trading trading as broader markets fell.

Copyright 2011 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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