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Medifast Expands Meal Replacement Line With New Medifast To Go!™ Products

OWINGS MILLS, Md., July 23, 2012 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven portion-controlled weight-loss products and programs, announced today the launch of five new Medifast Meal options, including Mixed Berry and Cinnamon & Brown Sugar Cereal Crunch, Parmesan and Chili Nacho Cheese Puffs, and a Mocha Ready-to-Drink Shake. New products are available for purchase at choosemedifast.com, through a free Take Shape For Life Health Coach, or at a Medifast Weight Control Center.

(Photo: http://photos.prnewswire.com/prnh/20120723/PH44422)

(Logo: http://photos.prnewswire.com/prnh/20120613/NE24271LOGO-b)

Medifast's Mixed Berry and Cinnamon & Brown Sugar Cereal Crunch complement the current breakfast options, which include eggs and pancakes. The Parmesan and Chili Nacho Cheese Puffs combine crunch and savory flavor, and the Medifast Mocha Ready-to-Drink Shake adds a caffeinated option to the current line of Ready-to-Drink Shakes. All five new Medifast Meals expand the Medifast to go!™ product line and are full of vitamins and minerals, fiber, and protein—and are only 90-110 calories.

"We understand that our clients lead busy lives, and, in listening to their needs, we saw that expanding our Medifast to go!™ product line is critical to their success," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "Options like the Mixed Berry and Cinnamon & Brown Sugar Cereal Crunch, the Parmesan and Chili Nacho Cheese Puffs, and the Mocha Ready-to-Drink Shake help support our clients' weight-loss and health goals."

The new Medifast Meals are completely interchangeable with other Medifast Meals on the Medifast 5 & 1 Plan ®. Medifast products and programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose up to two to five pounds per week and up to 20 pounds their first month on the Medifast 5 & 1 Plan ®, in which clients eat five Medifast Meals and one Lean & Green Meal™—consisting of lean protein and non-starchy vegetables—each day.

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