Yahoo! (YHOO) is getting a lot of attention right now. Last week, the firm announced that it had poached Marissa Mayer from her conspicuous spot at Google (GOOG) to head Yahoo! as CEO. The move was a good one for Yahoo!, particularly after an embarrassing string of management screw-ups. Mayer, after all, wasn't just a high-level Google exec -- she brings expertise in running the search business, which is exactly what Yahoo! could use right now.
Since its start, Yahoo! has stood out from other search engines by becoming a content portal. While a third of the firm's revenues come from paid search, more comes from serving up ads on article content from partners and on the firm's free hosted email service. That takes some of the onus off of a direct competition with Google right now, at least until Mayer settles in and figures out the best direction for the firm.>>10 Top-Rated Tech Stocks That Pay Big Dividends Even though Yahoo! isn't the most popular search site out there, the firm still earns considerable profits and boasts a secure balance sheet that's effectively debt-free. That abundance of "dry powder" should give Yahoo! the ability to spend money re-aligning the business and making acquisitions in the next couple of years. With rising analyst sentiment flowing into YHOO's shares right now, we're betting on this name. Yahoo! shows up on a recent list of 5 Stocks to Buy if They Crash on Earnings.
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