July 23, 2012
/PRNewswire/ -- This week
is introducing "Favorites Under 400 Calories" – a new menu platform featuring existing popular food and beverage choices at counters and drive-thrus nationwide. Select items from the new menu are also spotlighted in McDonald's "
Win When USA Wins Gold
" promotion which brings customers the fun of the
London 2012 Olympic Games
through a unique online experience.
"Favorites Under 400 Calories is one more way we're making nutrition information accessible. Like our mobile app, this platform aims to empower our customers and employees to make choices that are right for their nutrition needs," said
, Chief Marketing Officer, McDonald's
. "We've found that customers are surprised to learn about the calorie content of some of their favorite menu options at McDonald's. In fact, customers may be surprised to know that about 80 percent of national menu choices are under 400 calories for the standard recipe.
Recent research suggests only about one in seven Americans (15 percent) accurately estimates the number of calories they need to maintain their weight.
In addition to listing calories, various promotional materials highlight the average adult needs about 2,000 calories a day, although individual calorie needs vary.
"McDonald's is bringing greater awareness to calories starting with some of customers' favorite menu items for under 400 calories," said
, PhD, MBA, RD, McDonald's
senior director of nutrition. "With Favorites Under 400 Calories, we hope to help customers understand how their choices fit within their daily recommended calorie needs, particularly with portion sizing and eating in moderation."
Favorites Under 400 Calories also engages customers in the excitement of the Olympic Games through the "Win When
Wins Gold" promotion, beginning
. Customers have two ways to win. Select items from the new menu contain a game piece and customers can peel and win prizes instantly including free McDonald's Favorites Under 400 Calories menu items. Additionally, all game pieces have a code that customers can enter at
. From this site, customers compete alongside the Team
Olympians for a chance to win prizes whenever the
wins a gold medal in a specified event. Prizes include
in gold, trips to
and Panasonic VIERA® HDTVs.
The new menu platform is one of many ways in which McDonald's continues to offer nutrition information to help customers make informed choices. The company started providing nutrition information more than 35 years ago and that commitment has continued to grow.