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Clear Channel Airports (CCA) today announced the signing of a new five-year contract extension with the Piedmont Triad International Airport (GSO) that promises to bring state-of-the-art digital advertising opportunities to Piedmont Triad area businesses while increasing revenue opportunities to the airport and city.
The agreement will introduce a new digital display program that includes LCD screens as a strategic update to the airport’s advertising program. These digital displays offer advertisers a new way to promote their businesses to the 1.77 million passengers travelling through the airport each year. This new program will be installed in early October, right before 50,000 travellers fly into the area for the High Point Market Fall Show and the busy holiday travel season.
Clear Channel Airports—the world’s leading marketer of airport advertising and a division of one of the world’s largest outdoor advertising companies,
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)—will invest in several capital projects such as the installation of digital touch screen kiosks, special Tension Fabric Displays and adoption of the FLYsmart 2.0 mobile phone application.
“We look forward to continuing the very successful partnership between the Airport Authority and Clear Channel Communications, and to a new generation of advertising options at our airport,” said Kevin Baker, Executive Director, Piedmont Triad International Airport.
The installation of new digital displays will go in the airport’s North and South Concourses, as well as the baggage claim areas in both concourses. Passengers will also be able to use the recently updated FLYsmart mobile application that provides travellers with everything the airport knows about their travel including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options right from their mobile phone.
“We’re thrilled to build on our strong relationship with the Piedmont Triad International Airport to bring new digital advertising solutions to airport advertisers and passengers,” said Toby Sturek, President, Clear Channel Airports. “This contract is another example of the Piedmont Triad International Airport being willing to innovate and try new things to enhance the experience of its passengers such as its involvement with the Extreme Makeover TV program.”