This call will present information as of July 19, 2012. Please note that E*TRADE Financial disclaims any duty to update any forward-looking statements made in the presentation.
During this call, E*TRADE Financial may also discuss some non-GAAP financial measures in talking about its performance. The company provides these measures due to its belief that they provide important information about its operating results. These measures will be reconciled to the most directly comparable GAAP financial measures either during the course of this call or in the company's press release, which can be found on its website at investor.etrade.com. These non-GAAP financial measures should be considered in conjunction with the comparable GAAP measures.
This call is being recorded and a replay of this call will be available via phone and webcast beginning this evening at approximately 8:00 P.M. The call is being webcast live at the investor.etrade.com. No other recordings or copies of this call are authorized or may be relied upon. Following management's comments, the call will be opened up for questions. [Operator Instructions] With that, I will now turn the call over to Steve Freiberg. Steve, the floor is yours.
Steven J. FreibergThank you. Good afternoon, and thank you for joining today's call. The second quarter was another significant step forward for E*TRADE as we grew our 4 franchise in the face of macroeconomic challenges at a market-wide lull in retail investor engagement. We continue to derisk the company, submitted our strategic and capital plan to our regulators and completed our offer to purchase auction rate securities.We reported earnings per share of $0.14 on revenue of $452 million, inclusive of a few unique items, which Matt will cover in more detail. On the brokerage front, starts were down 6% versus the year-ago quarter, reflective of a generally weak retail trading environment. That aside, we generated healthy growth in net new accounts and assets, comprising the key long-term growth drivers for the franchise. Net new brokerage accounts of 46,000 brings the total for the first half of the year to 92,000 accounts, nearly equaling the 99,000 that we brought in during the entirety of 2011, and well above the 54,000 in 2010. Similarly, the $2.2 billion in net new brokerage assets brings the year-to-date total to $6.2 billion and places us on track to exceed our full-year levels of $9.7 billion in 2011 and $8.1 billion in 2010. Additionally, customer margin receivables ended the period at $5.8 billion, a 4-year high and reflective of increases in both the number of accounts using margin and balances per account during the quarter.
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